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META Tags are found within the and section of any web pages. Meta tags is very much essential

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for indexing search engines. You should carefully optimize your web pages with meta tags. Bellow I shall tr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to give you basic concept of meta tags

1) META Description Tag

Some search engines will index the META Des

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cription Tag found in the and section of your web pages. These indexing search engines may pre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ent the content of your meta description tag as the result of a search query.

meta name="description" conten

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

="Description of your page goes here.">

2) META Keywords Tag

The META Keywords Tag is where you list keywor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ds and keyword phrases that you've targeted for that specific page. Now-a-days, Major search engine give litt

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e value to this tag.

meta name="keywords" content="Your targeted keywords goes here">

3) META Language Tag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

In HTML elements, the language attribute or META Language Tag specifies the natural language.

meta http-equ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

v="content-language" content="en-us">

4) META Link Relationship Tag

It is helpful for search results to ref

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rence the beginning of the collection of documents in addition to the page hit by the search. You may help se

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

arch engines by using the link element with rel="start" along with the title attribute. The META Link Relatio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ship tag is part of the metadata that appears within the section of your web pages.

link rel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

="start" href="URL" title="Title of the page">

5) META Robots Tag

The Robots META Tag is meant to provide u

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ers who cannot upload or control the robots.txt file at their websites, with a last chance to keep their cont

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt out of search engine indexes and services.

meta name="robots" content="none">

6) META Robots Tag for Goo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

glebot

Googlebot obeys the noindex, nofollow, and noarchive META Robots Tags. If you place these tags in the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

head of your HTML/XHTML document, you can cause Google to not index, not follow or not archive particular doc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uments on your site.

meta name="googlebot" content="noarchive, nofollow">

7) META Revisit-After Tag

The re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

isit-after META tag is not supported by any major search engines,

meta name="revisit-after" content="5 days"

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/74929/mainsubjects-META-Tags-Basics.html">META Tags Basics</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/74929/mainsubjects-META-Tags-Basics.html]META Tags Basics[/url]

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A business strategy is formulated by selecting the target audience of the product and assembling the marketing mix. A firm can assemble marketing mix elements in many different ways so that the relative weightage of the different elements will be different in the different combinations. Because of this reality, business firms are employing an abundance of strategies and strategy stances. It is a relentless race to stay ahead of competition.

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