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Main Subject - What Is RSS?
Recently I did an interview with a well known email Internet Marketer. He wanted to share with his readers a viewpoint on what RSS is from someone who is using it in place of traditional email marketing. Of course this interview was geared towards other Internet marketers so they a According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ll somewhat “get” what RSS is, at least in theory. So, what IS RSS? Again, I find myself laughing, as I did in that interview because I’m fairly new to this RSS business myself. RSS is really an acronym for REALLY SIMPLE SYNDICATION – well at least that’s ONE definition and the on ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in e I tend to use. Many people have heard the word syndication tossed around in other media venues, but not when it comes to the Internet until recently. Although RSS has been around for quite some time, it is finally coming into the mainstream like a snowball rolling downhill growin lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. and gathering momentum. Why? And really, what is RSS? First of all everyone who uses the Internet either in business, personal use, or both, have all come into contact with spam, viruses, spam laws, and heard a lot about it in the media. This whole mess has been extremely frustra here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe ting to those who make a living using the Internet, especially by direct email marketing methods. A lot of “fixes” have been tried and are being implemented to try and combat the ever growing frustration and hassle associated with delivering email newsletters to subscribers. This i d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro s where the “why” comes into play with RSS. Before I tell you what RSS is, let me explain a bit about email newsletter marketing. Normally an email newsletter is sent out to a “list” by those who have supposedly opted in, or requested, to receive that newsletter. In fact, most li ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc t managers now require double opt-in. “Double opt-in” is just a way of saying you signed up for the newsletter, then received an email asking you to “verify” your subscription – the sender wants to make doubly certain you are the one who signed up for that newsletter. You were sen easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi t the verification email by an “autoresponder”. An autoresponder is an automatic email sent to you by a service the sender uses and pays for to handle verification and other responses to subscribers. That is done to alleviate having to send out a personal email to every single subs nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically criber which could become extremely tedious and time-consuming otherwise. Still problems persist, because after all of that many subscribers still “forget” they signed up and file spam complaints, which can lead to investigations, IP bans and even shutdown and confiscation of all and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ elated lists, websites and software. Granted, there are some mass-mailers out there who deserve this, but the typical newsletter publisher is trying to deliver helpful, desired content and guards their list very carefully. If you’re fortunate enough to get your newsletter through ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi to your subscribers, what happens then? Well, typically, once a subscriber receives your newsletter, they read it and then naturally delete it once they’re done reading it. So, you, the email marketer and publisher have gone to all the trouble to put together a newsletter, compl ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a y with the spam laws, etc., only to have your hard work deleted all the while dealing with spam issues, paying for list management services and/or paying for autoresponder service. A much better, more viral method of online marketing can be done with an RSS feed. Let me explain th dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod t in terms that we can all understand (me included!): Whenever we watch a television series, that series is called syndicated programming. The series is produced once, filmed once, and then put out to all the subsidiary stations across the country airing on the same day at the sam cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin e time according to each time zone. So, the work is done once but duplicated all across the nation on hundreds of affiliate television stations. RSS on the Internet works on the same concept. You input the “work” once, and every single website that carries your syndication code th tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen en receives the information you just input once. As you update your feeds those feeds are automatically updated on every single website that has your syndication code. Another upside to this is that your news does not get deleted by the reader – only you can delete it! Another plus t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel is every website that carries your code gets regular content provided whenever you update your feed automatically. This all keeps those hungry search engines happy too. So, you provide the content you want to market to your subscribers by providing them the links to your RSS feed ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust from your website, meaning you don’t have to send that out by email either. You can have your code posted on your website for anyone to read, and also offer it to webmasters to input into the websites they manage. No link swapping is necessary in this case either as links are not v y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products iral like syndication code. It’s the difference between offering someone a Lear jet in place of a horse. It’s much better to offer your syndication code in a “swap”. So, now you’ve avoided the spam hassle because anyone reading your feed is doing so willingly and you have not sent . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de them anything by email so no subscription is necessary. You are providing content so not only are your readers happy, your website is happy, other webmasters are happy because you’re providing consistent content without them doing a thing, and you’ve only done the work ONCE! No one elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip is deleting any of your work, except you if you choose. Your work is also staying on the Internet forever. The search engines are way happy too! So, before you start that email newsletter campaign, why not consider an RSS feed instead? It can be a much more dynamic option for you tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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