Main Subject - Internet and Businesses Online

What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment.

I think the easiest way to explain it is to walk you through an example of RSS in actio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n. I'm not going to try to explain everything on the subject, but this should help get you started.

>> Let's sign you up for the Excess Voice RSS Feed

If you want to read the Excess Voice newsletter every two weeks you can either re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d it in your email inbox, or read it in your web browser.

You already know how it works when you subscribe to a newsletter via email. You sign up, hope the spam filters don't block some or all issues, and then read the newsletter in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

our email program, whatever that might be.

With RSS, instead of subscribing via email, you subscribe via a web page.

>> Let's walk through the subscription process

If you have a Yahoo! account, go to My Yahoo! and click through to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the Add Content page. On the right side of the 'Find Content' area you will see a link that reads, Add RSS by URL.

Follow that link and, to add the Excess Voice RSS feed, simple paste this url into the field provided, http://www.exc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ssvoice.com/excessfeed.xml (Don't click on this link. Cut and paste it.)

Now click the Add button and you're done.

If you don't use Yahoo!, register at Bloglines.com and follow the same process. Bloglines is a free service and is wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re I read all the RSS feeds to which I have subscribed.

>> What happens now?

Now, whenever you go to My Yahoo! or Bloglines, you will see when the Excess Voice feed has been updated. In Yahoo! it tells you how many hours or days ago

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the feed was updated. In Bloglines the feed name will appear in bold, and a number after the name tells you how many items within the feed have been updated since you last checked. (Bloglines is one of several similar services. It's

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ust the one I found first and have used ever since.)

>> What you see...

When you check the Excess Voice feeds, you will see that with each feed, you don't get the complete content...you don't see the whole newsletter, the complete a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ticle or all of the review. You see the title and the first ten lines or so of content. Just enough so you can decide if you are interested or not.

If you want to read the whole article, for example, click on the link provided and yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

will be taken to the page on the Excess Voice site where I have published the complete item.

Meanwhile, here is what I am doing behind the scenes to deliver this information

I added one new document to the root folder of my web sit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e on the server. It's an XML file, "excessfeed.xml" (no need to know what that is).

Within this XML file I include the necessary coding and the preview text and links you see in My Yahoo! or Bloglines.

Whenever I add a new article,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eview or newsletter to my site, I update the content in this XML file and upload it to my server.

Yahoo! and Bloglines will periodically check that XML file so see if it has been updated. If it has, they let you know in the ways I de

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cribed above.

I can decide how many feeds I want to create and how many items to have within each feed. I can even add small images. And I can schedule when the feeds are updated. For instance, with my newsletter, I send out the news

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

letter broadcast at the same time as I upload the revised XML file. So it is published by email and on the web at the same time.

>> How do I do all this XML coding?

What's XML? I have no idea. I use a WYSIWYG software tool called Fe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

dForAll. It provides me with a simple interface that enables me to create, format, edit and upload my feeds.

>> As an information seeker...now you can go RSS crazy

Once you get the idea and have chosen your preferred RSS Reader (Yah

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o!, Bloglines etc), you can subscribe to dozens of different feeds...news, newsletters, articles, blogs and more.

Sign up with one click, and unsubscribe with one click (No more newsletter unsubscribe hassles.)

>> As a publisher...g

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ain more readers

More and more people are turning to RSS. They use it instead of subscribing to newsletters. They also use it to choose which elements of content they want to hear about from various sites.

>> As a webmaster...publis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tons of fresh, updated content

Yes, if you have a website, you can have RSS content delivered directly to your site. You want the latest art and culture news from the BBC showing on your site, automatically updated? No problem. Henc

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the 'Syndication' in RSS - Really Simple Syndication.

>> In conclusion...

This brief explanation isn't intended to tell you everything there is to know about RSS. But I hope I have covered enough to give you your own 'ah-ha' moment

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/74827/mainsubjects-RSS-Explained.html">RSS Explained</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/74827/mainsubjects-RSS-Explained.html]RSS Explained[/url]

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