Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email.


A recent According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

000393.html">article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site.


Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the cont

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ent item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.


The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.


At

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

"http://newsniche.com/">http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susceptible to spam and control over the subscription to the information you provide is totally in the hands of the subscriber. This makes RSS subscribers more confident than email subscribers that they can unsubscribe knowing they will no longer receive communications from that source.


I have seen numbers banded about that show there are as few

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.

Allan is the webmaster at d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ewsniche.com/">http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site. Article Source: http://EzineArticles.com/?expert=Allan_Burns

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This article has been viewed 514 time(s).
Article Submitted On: May 30, 2005

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ut type="hidden" id="art_id" value="39754">

Please Rate This Article: .

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e_post();" style="cursor: pointer;">elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nter;"> (No Ratings Yet

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/74793/mainsubjects-RSS-more-effective-than-email.html">RSS more effective than email</a>

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[url=http://www.mainsubjects.org.ua/article/74793/mainsubjects-RSS-more-effective-than-email.html]RSS more effective than email[/url]

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