Main Subject - Internet and Businesses Online

RSS feeds are the most important technology to arrive on the internet since blogging, yet take up of RSS feeds among webmasters and web visitors i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s still very low. The Sunday Times recent ran a survey to see how home users use the internet, RSS did not appear in it at all.

It's true that RS

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is nowhere near as ubiquitous as email, but email have been around since the beginning of the internet. RSS and RSS feeds are relatively new to i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nternet users. If you are a webmaster you can benefit from this new technology that will allow you to speak directly to your visitors and keep the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

updated with what you are up to. You can get up to speed with RSS feeds at http://www.newsniche.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

com.

According to Feedster, one of the largest RSS feed search engines, there are over 9 million feeds in its index. RSS feeds are a technolo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y to be taken seriously, you can ignore it now but you will find yourself way behind other webmasters when it comes to the benefits of having your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

own feed.

To put RSS in context take a look at Bloglines, probably the largest feed aggregator on the internet. When you subscribe to a feed usi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g Bloglines they tell you how many other of their readers are subscribed to the same feed. Slashdot there more subscribed to feed besides their ow

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n has about 35,000 subscribers to their RSS feed. Remember that's just other Bloglines users so it only reflects a small percentage of their total

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

readers.

Let me take you through some of the benefits of having your own RSS feed. If you take the example I just used for readers of the Slashdo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t feed. Every time a new item is published to the RSS feed it is available to every single subscriber immediately. You are guaranteed that every r

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ader will get the message whether they choose to read it or not. If you done this with email you would be lucky if a majority of your readers even

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

received the message due to spam filters and other obstacles.

Unlike email an RSS feed is zero maintenance. There is no list of addresses to mai

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tain, no server needed to send out your messages, all you are doing is updating a file on your server. There is no need to worry about being accus

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ed of spamming, double opt in or adding to the spam problem.

I have left the best till last. You can even have detailed statistics about your RSS

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

feed by using a third party such as Feedburner, all free. Feedburner will monitor the requests made for your feed so you know how many readers you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

have and even tell you which items have been clicked on. Plus Feedburner saves you your valuable bandwidth and takes away any worries about the c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mpatibility of your RSS feed.

I have been publishing an RSS feed for several months, it has worked so well that I have decided that I do not need

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the hassle of an email newsletter. The only time I use email now is if I want a personal conversation with someone, that's what email is great at

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Product life-cycles are shortening consumers are becoming more choosy and have more options to seek out suppliers who can deliver them with maximum value at a competitive price. This is a tough, challenging situation that should scare complacent businesses. But it offers exciting opportunities for smart business people who recognize the opportunity presented by the Internet in developing new products and services.

Accounting outsourcing services helps you to save your precious time and many dollars too. In the time of the overload of work, lending your entire work or some part of it can save you from worries. You will also be able to concentrate on the profit reaping areas of you business.

All that glisters. As marketeers ourselves do we become immune to the seductive hype of the sales pages? And is it just possible it’s the copy that goes against the grain that attracts our attention more.

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