Main Subject - Internet and Businesses Online

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

m, or everyone would be jumping on the RSS wagon by now.

Just as an overview, here are some of the benefits marketers are missing out on by not marketing with RSS:

A] 100% delivery of t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eir marketing, relationship building and educational messages to their subscribers, customers, prospects and partners. E-mail isn’t getting delivered, but with RSS you will achieve 100% d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elivery.

B] Increased search engine rankings and quick content indexing, and increased traffic from other RSS-enabled online sources.

C] Getting your internet content published on other

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

websites.

D] Generating new subscribers more easily and quickly.

E] And much much more …

Even if you don’t believe that RSS is being used by enough people right now, that’s still no ex

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cuse to not start using it as a vehicle to generate more traffic to your sites.

But, soon all of this will change, too.

As it was widely predicted, Microsoft is integrating RSS support

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n the next version of its Internet Explorer, and perhaps even more important, it's making it an integral part of its long-awaited Longhorn operating system.

What does this mean for marke

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ters?

A] By being integrated in IE and other Microsoft software, RSS will achieve mass penetration. For marketers this means that RSS will finally become one of the standard tools of mas

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

communication and content delivery. Furthermore, internet users will start to expect RSS from marketers, probably even more so than e-mail newsletters.

B] Marketers will no longer (even

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tually, of course, when most of the world starts using the latest software versions) need to explain how to get an RSS reader, but will be able to focus only on presenting their business

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd benefits to the end-user.

C] Broader RSS integration in Microsoft's tools will enable for additional RSS uses, far beyond basic content delivery in the form of stories, podcasts and p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oducts. Marketers and developers will be able to deploy rich interaction applications to make communication and business/personal interaction more fluent, easier and more effective. In es

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sence, for many advanced marketers the capability of marketing with RSS will mean their either “in” or “out” of the game.

D] This is now official. Marketers need to start taking the lead

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and implementing RSS feeds accross all their communicational innitiatives, from PR to direct marketing and sales.

And to top all of this, Google just recently started serving Google AdSe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nse ads in RSS feeds as well.

The deeper meaning behind this is four-fold:

A] The new "program" is the perfect opportunity for RSS publishers to monetize their RSS feeds. With inclussio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in Google's standard "runnings" of AdSense ads, publishers can expect to monetize on RSS immediately.

B] This is yet another reason for publishers to start publishing their content via

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

RSS, especially since it won't cost them anything or very little, but will provide them with an additional source of revenues. With the low-cost aspect of RSS, we can expect a flood of ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

publishers to set-up RSS feeds of their content to generate additional AdSense clicks.

C] With RSS ads included in feeds, more advertisers will become aware of RSS and its marketing pot

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ential.

D] Using RSS advertising publishers are now not only creating an additional revenues source, but are in fact making sure they don't lose ad revenue opportunities.

We used to ref

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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