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Main Subject - How Non-technical Webmasters are Harnessing the Power of RSS
The opportunity to quickly and easily implement and harness the power of RSS is quite real and new programs become available every week that allow non-t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
echnical marketers and webmasters to capitalize on the effective use of RSS.
Jim Edwards spoke of this trend in the recent "For a Greater Cause" telese
Jim Edwards spoke of this trend in the recent "For a Greater Cause" telese
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
minar. Media-rich blogs and content sites are stickier and keep visitors on site longer.
Consider delivering audio content via the internet by setting
Consider delivering audio content via the internet by setting
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
up a blog and incorporating streaming audio. By doing so, your media-rich message creates a relationship with visitors that cannot be achieved with tex
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t alone.
If you'd like to take this one step further, start using video content. It's the difference between reading a flyer versus listening to the r
If you'd like to take this one step further, start using video content. It's the difference between reading a flyer versus listening to the r
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
adio versus watching television. Why do people gravitate to the TV when every home has a radio? When presented with the option, we prefer the satisfac
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ion of both the auditory and visual senses.
The real power of blogs, audio and video is that you can invite your visitors to participate and interact w
The real power of blogs, audio and video is that you can invite your visitors to participate and interact w
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ith you by allowing them to post comments. Your blog becomes a community event and we all love a party.
If you'll be using the strategy of blogging wi
If you'll be using the strategy of blogging wi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
th audio and video, there are three things that you should do.
First, as mentioned above, allow your visitors to post comments to your blog.
Second, a
First, as mentioned above, allow your visitors to post comments to your blog.
Second, a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ways give visitors the opportunity to sign up for your newsletter or ezine directly from your blog.
Third, for those who prefer to receive news via RSS
Third, for those who prefer to receive news via RSS
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
feeds, post your RSS feed on every page of your blog.
Recorded interviews with industry experts fed via podcast can raise your credibility simply by a
Recorded interviews with industry experts fed via podcast can raise your credibility simply by a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ssociation. Arrange for a phone interview with an expert in your market area, get permission to record the call and post it to your blog. If you're off
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ring publicity and exposure for the interviewee, it should be simple to find willing and eager parties.
RSS offers you the ability to provide high freq
RSS offers you the ability to provide high freq
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
uency content updates. It can be daily or hourly. Deliver important messages, news and other content on demand rather that waiting for your regularly
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
scheduled e-zine.
What's next?...
Here's where things get fun for the online marketer and webmaster. One area in particular where you can really star
What's next?...
Here's where things get fun for the online marketer and webmaster. One area in particular where you can really star
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to take advantage of RSS technology is to build sticky content on your sites and monetize it with programs like Google's Adsense.
RSS feeds are availa
RSS feeds are availa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ble in abundance that provide product news, press releases and updates. Sites such as PRWeb (http://www.prweb.com) want you to use their news feeds on y
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
our site. So why not? Build your site's content with news and information feeds that deliver steady streams of traffic.
Do a bit of searching and you
Do a bit of searching and you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ll find programs and scripts that make the addition of RSS feeds to your website very simple and fast.
RSS gives you an edge over your competition by a
RSS gives you an edge over your competition by a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
llowing you to create a sense of community, offer interaction and provide the latest news and information nearly on autopilot.
Copyright 2005 Ron Hutto
Copyright 2005 Ron Hutto
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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BB link (for phorums):
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