Main Subject - Business

1. Attitude. In a sea of thousands of people all trying to get noticed, you have NO choice but to be unforgettable and remarkable. So you better begin with the attitude of approachability. That you’re going to stick yourself out there.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

2. Detach from outcomes. Sure, you have goals. Maybe to sell. Maybe to get in front of the right buyers. However, also try to focus less on the outcome and more on the big picture. Free yourself from agendas. Develop a no-entitlement

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

attitude. And focus on having fun, delivering value and creating a memorable (er, unforgettable) presence.

3. Go beyond free. Every booth, vendor, exhibitor and company is going to give something away for free. So, before you attend the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

show, brainstorm a list of the Top 50 Most Common (and Annoying) Free Giveaways. Don’t do any of them. Instead, pick something cool, remarkable and consistent with your brand that people will actually KEEP. Otherwise, you may as well just tell

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the attendees, “Here, YOU throw this away!”

4. But don’t go overboard on free. You don’t have to give away something for free to EVERYBODY. If they don’t want it, don’t force it. REMEMBER: approachability is a two-way street. Consider

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ffering a free item that’s so good, people actually come up to YOU and say, “Ooh! Can I have one of those?”

5. Smile. The whole damn time.

6. Wave. To every single person.

7. Use disarming approaches. Six words: “Hi, I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

don’t know anybody here!”

8. Practice strategic serendipity. Say yes a LOT more. Spend time with people in areas and around things you wouldn’t normally approach. Break your patterns.

9. Don’t pick and choose. Talk to everybody

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. Even your non-buyers and customers. Even the food service people. Even the janitors. Even the information booth guy. Even the conference planners. Especially the conference planners. Because you never know. And consistency is far better

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

han rare moments of greatness.

10. Dress it up. If you can find some sort of costume that’s consistent with your brand, do it. I wear a giant nametag to my conferences. Nobody misses me. Does your appearance stand out or blend in?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

11. Achieve The HVA. Which stands for 1) “Huh?” 2) Value and 3) “Aha!” Attract people to yourself (or booth) with curiosity. Spark their interest. Then deliver your value statement. Then get them to say, “Ah! I get it! That’s cool…”

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ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

>12. Speaking of curiosity. Do something that encourages strangers to approach you and say, “So, what’s the story behind that?”

13. Strike the match. Do something that make people say, “Dude, did you see that guy who…” Generate inner

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

-conference buzz.

14. Make music, not noise. Everyone else at your conference is going to be making NOISE. With their annoying, boring promo materials and free toys that nobody wants or cares about. You need to make MUSIC by getting peo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ple to smile, laugh, say hello, start talking, have fun and deliver remarkable value.

15. Interact; don’t interrupt. Everyone else at your conference is going to be INTERRUPTING the other attendees. Take this! See this! Have a free coo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ie! They say. Instead, consider INTERACTING, not interrupting people. Making friends. Strike up conversations. Talk about business later. Lead with your person; follow with your profession. Open your conversations with topics OTHER than bus

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

iness, sales, the weather, traffic and the like.

16. Just chill. Stressed and hurried are not approachable adjectives. Separate yourself from other attendees by not appearing overly needy and desperate for business. After all, it’s hard

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to sell with your tongue hanging out! Just chill. Relax.

17. Attract attention. Notice it says “attract,” and not “draw.” Major difference. Your job is to be remarkable and cool and fun and valuable. If so, people that see you will f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ollow these six steps:

a. Smile and point at you.
b. Nod in agreement.
c. Think or say, “Nice!” or “That’s cool!”
d. Grab their friend’s shirt and say, “Jimmy, you’ve got to check out this guy over here…”
e. Approach you.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f. Tell everyone about you.

18. Find the cameras. Photographers, press folks and bloggers LOVE to capture images and videos of cool, fun, remarkable stuff. They also like to share those images in their publications and on the web.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o, ask yourself the following three questions:

a. Are you worth videotaping?
b. Are you worth taking a picture of?
c. Are you worth blogging about the next morning?

19. Be a rock star. Do things to enhance your celebrity st

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

atus. Bring a friend to follow YOU around with a camera all day. Give a speech. Hold a pre or post event party.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Picture Beijing in the early 1990's - a strong visual presence of communism in the typical courtyard-style housing (12 families housed in a block built around a central yard), grey Mao suits everywhere, almost no neon advertising signs and only occasional cars and mini-vans on the streets.

Enterprise mobility applications Introduction Today, many corporations have large mobile workforces, in sales and field service roles. Frequently, these mobile workers have little or no remote access to core business applications of their organisation. Voice and paper are still the main communication method for these employees to communicate and interact with the corporate backend. An obvious example is a Salesperson, who has to make a voice call to the corporate office to enquire whether an item he is selling is in stock or not. Typically he would make this call in the middle of his sales negotiation with the prospect. If he manages to close the deal, he would manually fill up the order form, which he would either hand deliver to the corporate office at the end of his day or if the organisation is slightly tech savvy, he would fax it to the corporate office. The inefficiencies in this communication approach are apparent. Imagine if the corporation had implemented

Many small businesses are run from people’s home computers and fall under the radar of business statistics. Whether you are working for a multi-level marketing company or selling painted bird houses the difficulty of advertising your products without a budget is overwhelming. Let us face the fact that $20 a month spent on classified advertisement isn’t going to bring in a flood of visitors. A home-based business cannot compete with their larger counterparts. That is why in many cases owners are expected to tap into their personal relationships to make sales.

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