Main Subject - Internet and Businesses Online

A friend of mine called me the other day to tell me that he thought our site wasn’t optimized very well. I said, “What do you mean? You know it takes awhile for natural optimization to kick in!” (I mean he is an IT guy and knows the site hasn’t been up that long).

“Well it was really embarrassi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng,” he continued, “I wanted to show my wife your site and so I searched for ‘two blonde chicks’ and all I can say she was not impressed with what came up!

It made me laugh and I did correct him that we were “a couple of chicks” that happen to be blonde, but that blonde was not one of our keywor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s. The comment did get me thinking…what do you do while you are waiting for your site to get optimized and ranked?

Now we all know there is the short term fix of Pay per Click, which I mentioned before in “So you want to manage a Pay per Click Campaign,” is not as easy as it sounds. However whe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

her you embark down that road or not, my partner and I decided it was time to take the leap and become involved in RSS. Real Simple Syndication or Rich Site Summary sounds like it should be relatively simple to understand, I mean simple is the way they describe it.

So for the “Chicks” I thought

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I would take a two step approach. First we should set our own site set up with an RSS Feed, and then sign up for RSS on topics of interest to experience it from a consumer point of view. My goal was to understand RSS, be able to explain it so anyone could understand it, become an expert on how i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

works to assist our clients in getting their RSS set up, and to use our Web Analytic tracking tool to measure the effectiveness and ROI.

First Step: When researching how to set up an RSS feed and how to assist our clients, my research stated that adding useful and relevant content to your websi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

te is one of the best ways to increase your search engine visibility and keep visitors coming back to the site. You need to create a flow of useful information to keep people coming back to your site and an RSS Feed is a great way to continually inform everyone of new content.

My research also t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ld me that having an RSS Feed would increase my rankings in the search engines because of the increased visibility would be created through the feeds. Truthfully I still couldn’t figure out quite what and RSS feed was!

Being the search specialist that I am, (even though I know that search result

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are weighted by numerous factors) I figured Google would know it was me and help me out. So I put RSS into the search bar. What I found was so technically complex, I was beginning to think I had ventured into an area that was way above this “Chicks” head!

I uncovered sentences like…“ RSS defin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s an XML grammar (a set of HTML-like tags) for sharing news. Each RSS text file contains both static information about your site, plus dynamic information about your new stories, all surrounded by matching start and end tags.” I had no idea, and still don’t know what that means!

So true to form

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f any searcher when I did not find a relevant result, I didn’t go past the first page; I changed my search to… RSS Definition. I was immediately drawn to a site about a third of the page down that said, The Coolest RSS Definition: Bill Flitter's a Genius. This had to be it; excited I clicked thro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ugh to what I was confident would clear up any confusion I was having regarding the meaning of RSS. I closed my eyes as I hit the mouse to see the answer and this is what appeared… "RSS is Santa Claus content, delivered to you by the postal carrier, via your own personal remote control ordering

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ystem."

Why don’t I understand this yet? When in doubt, and I can’t find what I am looking for, I surrender to my sure fire search method of adding “for dummies” to my search. “Rss for Dummies” turned out to be a breakthrough. I found a great article by a gentleman named Scoot Hendison who fina

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ly could explain RSS to me in a language I could understand. http://ezinearticles.com/?RSS-For-Dummies&id=83300

When you realize what it is, and how simple it is, you will be amazed at how unnecessarily complicated an acronym can make things! In fact, before I reveal the secret, I can almost b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t you have set up an RSS feed and didn’t even know it. I discovered I had personally set up over 6 feeds and hadn’t realized it.

Basically, if you go to whatever home page you have on your browser like www.yahoo.com, they give you the option of creating “my yahoo”. This is where you can personal

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ze content so that each day when you log in you can view the latest headlines on any topic that interests you. It could be travel or marketing or sports scores or stock information, anything you can imagine. When you customized your home page there is a tab that says “add content.” It is here th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at you can add a URL or a topic and daily, without the stress of logging into a bunch of sites or having a ton of email newsletters, the information you want is right there updated in real time, talking directly to you!

As mentioned I had set up numerous personalized content feeds on my home pag

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

without knowing that I was using RSS. The content comes from websites that set themselves up with an RSS feed. Real Simple Syndication can be formatted to your desktop among other areas, but the easiest source is your home page, and it is free!

If you enjoy articles like these, and the day to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ay discoveries of internet marketing are as entertaining as they are to me, enter our “Chicks” RSS feed into your own RSS reader http://rss.coupleofchicks.com/rss.xml. To read more about how to use RSS from A Couple of Chicks visit www.acou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

leofchicks.com, and if you want to find out and need assistance in setting up an RSS feed on your site, drop us a line or give us a call – we now have it all figured out! Now that I feel my head has cleared and I can finally see what everyone is talking about….I think I’ll look into blogging

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about. Always, but especially during lean times, effective sales profess...

Every successful business, large and small, that has a winning strategy follows the same basic formula for doing so. The following is a list of 8 things all flourishing businesses have in common-

RSS still is relatively unknown, but it's here to stay. It's a new way of communicating that will gain importance.

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