Main Subject - Internet and Businesses Online

And why should I care?

Good questions. First, here’s why you should care.

Unlike getting website updates or ezines by email, RSS feeds give you absolute, 100% complete control over the situation.

You

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

don’t have to reveal your email address. If you want to stop receiving content, you don’t have to request to be “taken off the list.”

One click, and poof… the subscription is gone.

Plus, since there’s no email addres

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

involved, there’s no way a publisher can sell, rent or give away the means to contact you.

That’s right… no more spam, viruses, phishing, or identity theft. And best of all, no reason to put yourself at the mercy of t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e publisher’s intentions.

You won’t need to suffer through the legalese in the privacy policy (if there is one) looking for loopholes that will send you deeper into inbox hell. No more setting up dummy Hotmail accounts

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

“just in case.”

Again, if you don’t like the content, you can make it disappear as fast as you can change a TV channel. With just one click.

Pretty cool, huh?

That is cool! Umm… What the heck is RSS?

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Alright! Now we’re ready to get to that part.

RSS is a simply an Internet technology standard that allows busy people to receive updates to web-based content of interest.

You might have figured that much out by now.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

But basically, that’s the essence of an RSS feed – you subscribe and then receive new content automatically in your feed reader.

What the heck is a feed reader?

You may already be using a form of feed

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

reader, and not even realize it. If you use personalized home page services like My Yahoo or My MSN, you’ve got RSS capabilities built in. That’s how syndicated content like news, weather and stock quotes appears on you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

personal page. You can also add content from any blog or other site that uses RSS to provide updates.

Other web-based tools are primarily dedicated to feed reading only. One of the most popular web-based feed readers

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at this point is Bloglines, and it’s also free and easy to get started with.

If you use the Firefox browser, you can also receive RSS feeds from your tool bar by using the Live Bookmarks function. The next version of I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ternet Explorer will add this feature as well.

Finally, there are desktop-based feed readers. These function somewhat like an email program for feeds. Examples include Newsgator and Feed Demon.

If it sounds complicate

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, it’s really not. And things will get even easier when the next version of Outlook integrates feed-reading capabilities. So, you’ll have the same convenience that email subscriptions offered in the old days, without an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of the terrible consequences of giving out your email address to potentially unscrupulous characters.

Sounds good. So how do I subscribe to a Feed?

First of all, look for the subscription or feed opt

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ions (some bloggers make this difficult for some odd reason). You might see a variety of buttons (amusingly called chicklets).

If the site you want to subscribe to uses FeedBurner to aid in the subscription process (li

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e many popular sites do), you’ll likely see the standard RSS icon, which takes you to a page that will give you an array of the most popular feed readers so you can select yours, and you’ll go from there. Just look arou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d for an orange button and click on it.

Sometimes there will be a chicklet for your particular reader right on the blog that will take you to the appropriate subscription page. You may see buttons for My Yahoo, Google,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Feedburner and Bloglines (among others).

Finally, you may also see little orange buttons that say XML or RSS. Often these chicklets will take you to a page that looks like code gibberish. In this case, you simply cut a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd paste the page URL from your browser window and manually paste it into your feed reader subscription box.

Hopefully this last method will soon disappear, never to be seen again.

In summary: RSS solves BIG p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

oblems.

So there you have it… RSS is being adopted at a phenomenal rate, because it’s a good thing for everyone.

The benefit to readers is obvious. And it’s good for publishers too, because we want to make su

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e that people feel comfortable subscribing, and that our message is not nuked by an overzealous spam filter.

Spend just a little bit of time getting familiar with feeds, and your online experience will get a lot better

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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