Main Subject - Internet and Businesses Online

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

riodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to de

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

iver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hroughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

their external exposure and brand appeal.

What is the enclosure tag?

RSS 2.0 is quickly becoming the definitive RSS standard, all because of its support for the enclosure tag. The enclosure tag is an optio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

al field in the RSS 2.0 specification that allows the feed publisher to include a link to a file. The file can be just about anything. Businesses have seized the opportunity, including tutorials, streaming a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

dio lectures, PDF proposals, Power Point?„? presentations, podcasts of sales meetings, and advertising portfolios among other traditional uses for RSS.

Many businesses have yet to realize the potential hidd

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n in the enclosure field. The implications and power of how RSS can be used is really awe-inspiring. Consider the following business uses for RSS:

PDF Documents - Consider broadcasting meeting age

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nda notes or documentation as a PDF included with a feed, allowing interested individuals to access information without having to deal with cumbersome e-mail attachments.

PPT Presentations - Presentatio

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s can easily be distributed in a feed enclosure. The added benefit is that presenters using Power Point?„? will not have to lug their notebook to a meeting to present - they can manage the presentation from

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n iPod or similar handheld that reads RSS feeds.

Video - Video or streaming video are both possible via the enclosure field. Have lectures or even political debates come to life with the added video com

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

onent.

Audio - Audio content does not mean that feeds are limited to your favorite songs. Podcasting is the coined term for audio content contained in a feed and can include language instruction, talk s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hows or editorials.

Images - Imagine realtors using the enclosure field to display photos of homes to interested buyers. Now they can carry a light-weight catalog with them to show potential buyers at a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

moment's notice.

Downloads - Consider an information technology department in a large corporation conducting proprietary software updates, including executables or zip files in the enclosure field which

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

allow users to update the software at a convenient time.

Feedreaders are playing catch- up

RSS news aggregators were initially designed to receive text-based content. As users find outside-the-box u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es for RSS, developers of RSS readers are struggling to release new versions that support the enclosures businesses are eager to use.

FeedDemon, a popular RSS reader, has recently added support for every ty

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pe of enclosure in their latest release. They have created a safe list that can be customized to include specific types of file types like PDFs. This will automate downloads of files that are deemed "safe".

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

his was clearly designed with security in mind, to prevent automatic downloading of executables.

Businesses are revolutionizing RSS as a communication medium. While some traditional businesses are strugglin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to include monthly newsletter summaries in an RSS feed and reap the benefits of RSS, other innovative businesses are adopting incredibly creative uses for both internal and external corporate communications

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Should you gotten hundreds of emails and wondered how do they get into your inbox? You might think that someone you subscribed with had sold your email for a buck profit.

CEOs may do more than communicate, but almost everything they do will be driven or influenced by communication processes inside and outside the organization.

If you are not sending pictures out with your press releases, you are missing a vital part of your PR campaign. As any editor will tell you, a release with a photo has a much higher chance of being used and could elevate your story from a few column centimetres on an inside page to a more prominent position and possibly the front page.

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Main Subject - Innovative Business Use of RSS as a Technology

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