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Main Subject - RSS and Content Syndication Part Three - RSS Strategy
Where do you start?
According to the Jupiter Research study "Feed Marketing: Use of RSS as an Alternate Messaging Medium" 30% of marketers surveyed said that
According to the Jupiter Research study "Feed Marketing: Use of RSS as an Alternate Messaging Medium" 30% of marketers surveyed said that
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
they have implemented RSS feeds because of customer demand.
"Marketers must begin to plan their RSS strategies now," says the report's lead author, Jupiter
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
analyst David Daniels
Internet Marketing is moving away from traditional search engine tactics - search engine optimization and page rankings are no longer s
Internet Marketing is moving away from traditional search engine tactics - search engine optimization and page rankings are no longer s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
o dependent on Meta tags and on-page elements.
Content syndication using an RSS feeds can increase your search engine visibility and drive qualified traffic
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
to your website. But to get results, you must start with a sound RSS strategy.
RSS feeds by themselves won't do much for you or your marketing. Feeds are a d
RSS feeds by themselves won't do much for you or your marketing. Feeds are a d
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
livery and distribution system for content. And the world is fast moving from a push-based information delivery (where you send information via emails) to a p
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ull-based information delivery (where the subscriber accesses your information, as and when he wants). Customers want good content - and they are demanding it
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
in feeds.
The success of your RSS strategy depends on the quality of your content and the availability of that content in feeds.
What Is an RSS Strategy?
T
The success of your RSS strategy depends on the quality of your content and the availability of that content in feeds.
What Is an RSS Strategy?
T
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ke a look at the types of content you are currently, or could be, delivering to your audiences and stakeholders. Establish top-level messaging that will be us
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ed in all areas of your search engine optimization and online marketing
Where Are You Now?
- Are you maximizing the reach of your current content and online
Where Are You Now?
- Are you maximizing the reach of your current content and online
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
PR initiatives?
- Are you distributing your content via RSS channels?
- Do you own your natural search real-estate with all related content pointing back to
- Are you distributing your content via RSS channels?
- Do you own your natural search real-estate with all related content pointing back to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
yourbrand.com?
- Are you leveraging your content to maximize your overall SEO strategy?
What Do You Want To Achieve?
- Set goals for the RSS feed strategy
- Are you leveraging your content to maximize your overall SEO strategy?
What Do You Want To Achieve?
- Set goals for the RSS feed strategy
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
- Set up metrics to track the results
Identify Opportunities
- What audiences/verticals should you be communicating with?
- How can you reach to the peopl
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
you currently communicate with and educate them on RSS
- Identify resources and topics for RSS article content Setting up the feeds
- Identify what metho
- Identify resources and topics for RSS article content Setting up the feeds
- Identify what metho
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
of implementation will best integrate with your current web system
- Do you need content management with your feeds?
- SEO elements included in the feed te
- Do you need content management with your feeds?
- SEO elements included in the feed te
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mplates
- Ongoing support and technical assistance
Promote your feeds
- Ensure the RSS system you use has automatic notification to RSS search engines and
- Ongoing support and technical assistance
Promote your feeds
- Ensure the RSS system you use has automatic notification to RSS search engines and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ews aggregation sites of updates to the feeds
- Create a linking strategy to and from your feed content
- Submit the feeds to top RSS search engines and new
- Create a linking strategy to and from your feed content
- Submit the feeds to top RSS search engines and new
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
aggregator directories
- Choose a system that has social media features such as tagging and book marking, like 'add to del.icio.us' buttons
- Set up monthl
- Choose a system that has social media features such as tagging and book marking, like 'add to del.icio.us' buttons
- Set up monthl
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
y reporting on search engine visibility and feed usage
"The simple moral here is that even if you don't want to go 'full RSS' just yet, you need to set up yo
"The simple moral here is that even if you don't want to go 'full RSS' just yet, you need to set up yo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r RSS feeds. Results will follow. People are in fact in need of the content consumption solution offered by RSS ... you just need to present it appropriately.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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