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  • Main Subject - Making the Most from Blogging - RSS Feeds are Not Enough

    Usually a feature of blogs and forums, RSS (Really Simple Syndication) feeds are a great way to keep your visitor
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    s up to date with your news and views, what's happening on your site and in your online business - but the use of
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    RSS shouldn't be at the expense of a regular email newsletter.

    I've noticed increasing numbers of blogs offering
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    RSS feeds only - no email updates. It's important to offer email newsletter subscriptions to a blog as well, and
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    t will continue to be an important feature well into the future, for the following reasons:

    a) There's still man
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    people who aren't RSS feed savvy or comfortable with the concept.

    b) Even for those who do utilize feeds, life
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ets in the way and they may not fire up their reader service/software regularly - but you can practically guarant
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    e that email is something that they do check often.

    c) Email newsletters/updates offer another opportunity to ca
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ture the attention of readers who may have glossed over a post.

    d) Email newsletters remind people about your si
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e, even if they don't open the email.

    e) An email is easily forwarded to others - it's a more 'viral' form of pr
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    moting your blog to others via your subscribers.

    f) An email list can help add value to your blog should decide
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    to sell it in the future

    g) Like forums, blogs have many 'lurkers' - those who read but don't participate in com
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    enting. Gathering email addresses can give you a better idea of the types of people who have expressed an interes
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    in your writing, especially when your target is other business owners.

    h) Some people actually prefer email upd
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    tes over RSS, they find it more personal. I still enjoy receiving email newsletters and often file them away to r
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    fer to later.

    i) By including a list of links to other, perhaps non-blog, items on your site in each email updat
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    , you expose your readers to other content that may be of value to them.

    An email newsletter doesn't have to be
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    hugely time consuming task. Include an excerpt/summary from each post over the previous 1 - 2 weeks to stir curi
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    sity, plus a brief editorial, and it can create a quite valuable and appreciated resource for your readers. It's
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ust another way of helping to keep the existence of your blog fresh in people's minds and encourage return visits


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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