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Main Subject - How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales
While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales.
If you're new to the world of RSS --- RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the searc
If you're new to the world of RSS --- RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the searc
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
h engines. It helps you improve your content delivery, as well as increase your online traffic and reach, and even conduct business intelligence more easily.
RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple "sto
RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple "sto
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ies" that you may want to deliver to your audiences, called "content items". A content item can be anything … an article, a blog post, a whole newsletter issue, a sales letter and so on.
But there is more to RSS than simply getting your content out.
One of the fields of RSS marketing is also NewsMastering, which allows
But there is more to RSS than simply getting your content out.
One of the fields of RSS marketing is also NewsMastering, which allows
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ou to:
[a] take multiple third-party RSS feeds,
[b] mix them together,
[c] filter your new mix using various keywords that you're interested in,
[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content i
[a] take multiple third-party RSS feeds,
[b] mix them together,
[c] filter your new mix using various keywords that you're interested in,
[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content i
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ems that match your filters.
You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it's saying about your competitors, and what your competitors are doing themselves.
Or you can take this stream of content an
You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it's saying about your competitors, and what your competitors are doing themselves.
Or you can take this stream of content an
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
display it on your website to:
[a] enrich the visitor experience, by giving them access to the latest and most relevant list of content from your field, such as the latest news in the field you are covering … and do so automatically;
[b] by doing so also making your website more search engine friendly, thus increasing
[a] enrich the visitor experience, by giving them access to the latest and most relevant list of content from your field, such as the latest news in the field you are covering … and do so automatically;
[b] by doing so also making your website more search engine friendly, thus increasing
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
your rankings.
But up until now doing all of this was quite complicated and really wasn't accessible to most internet marketers.
But no longer so …
YAHOO! PIPES CHANGES THE LANDSCAPE
http://pipes.yahoo.com is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actuall
But up until now doing all of this was quite complicated and really wasn't accessible to most internet marketers.
But no longer so …
YAHOO! PIPES CHANGES THE LANDSCAPE
http://pipes.yahoo.com is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actuall
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
putting it on steroids.
The general idea behind Yahoo! Pipes is to allow its users to "easily" connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.
While this may sound alot like the standard
The general idea behind Yahoo! Pipes is to allow its users to "easily" connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.
While this may sound alot like the standard
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
SS aggregation & filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.
The "old services" simply allowed you to combine various RSS feeds, set some basic
The "old services" simply allowed you to combine various RSS feeds, set some basic
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
on your website.
But Yahoo! Pipes goes much further.
[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]
[a] Aggregate and Filter any XML Feed
Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data ou
But Yahoo! Pipes goes much further.
[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]
[a] Aggregate and Filter any XML Feed
Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data ou
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tput, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest sales data f
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
om your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.
[b] Content Manipulation
Apply various filters, such as a keyword content filter to give you only the co
[b] Content Manipulation
Apply various filters, such as a keyword content filter to give you only the co
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
tent you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the late
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.
[c] Social Applications
Browse through p
[c] Social Applications
Browse through p
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
pes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.
There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new a
There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
pplications will surface when the service gets some milage.
The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display t
The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
at content on your website.
All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.
HOW MARKETERS WILL PROFIT
If you're thinking of how
All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.
HOW MARKETERS WILL PROFIT
If you're thinking of how
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ou can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.
[a] Provide highly relevant streams of content on your website to enrich the visitor experience.
[b] Become a preferred access point to relevant and latest content in your industry.
[c] Build applications that allow your visitors t
[a] Provide highly relevant streams of content on your website to enrich the visitor experience.
[b] Become a preferred access point to relevant and latest content in your industry.
[c] Build applications that allow your visitors t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
easily access the content they're interested in.
[d] Take your business intelligence activities to the next level.
And much much more ...
With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.
The best part is, you can now more easily take advantage of them
[d] Take your business intelligence activities to the next level.
And much much more ...
With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.
The best part is, you can now more easily take advantage of them
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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