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That Right! It's called ANTICIPATION!

This is one of the most powerful marketing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

weapons and one that is often underutilized. If you harness the power of anticipat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion, you will generate many times the sales that you would normally produce throug

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

h typical marketing efforts.

"ANTICIPATION increases Response."

Obviously, in ma

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

keting your ultimate goal is getting people to respond. You want them to take some

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

kind of action, such as opting-in to an email list, to request more information,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

download a special report, or even to order your product.

If you can incorporate

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ANTICIPATION into your promotion which leads to a desired response for a prospect

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o take, you will increase the rate at which they take action.

Therefore....if yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

u are looking to increase your sales conversion, you need to consider......How can

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

I build anticipation into my marketing efforts.

One way is to turn it into an "e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

vent". In other words, you need to turn your marketing into a limited time frame s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that your prospects and customers will be looking forward to it in the future. I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t's one thing to send someone a marketing message in hopes of them responding, but

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

if they are ANTICIPATING that message which relates to an event of some kind....P

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

OW!! You've got their attention and stand a better chance of success.

I will fore

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er be grateful for learning this technique. It has been a powerful addition to my

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

marketing campaign. I use this weapon whenever possible. In fact......

To get a b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

etter idea on how to generate Pre-Launch excitement and anticipation then check ou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t: http://www.marketingquickies-vol2.com for a live up-and-coming product release

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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