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What is a product launch? Product launches is marketing tactic for getting

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a new product into the market place to as many people as possible. Produc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t launches are designed so that hundreds, or even thousands of people get

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to see the offer. Product launches are usually done with the help of joint

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

-venture partners, with everyone leveraging each other’s customer base and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

later on sharing the profits.

A product launch can be done on a small sc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ale and make someone $5,000 a week. For some marketers, they can even make

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

more than $5,000 on launch day itself if they had done a great product lau

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nch and had made the right connections. That is the scalability factor of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

product launches and joint-venturing; the more quality partners you find a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd the more right connections you make, the more money you will make.

Pro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

duct launches are usually done with lots of email marketing. This is a fan

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tastic way to launch a product because email does not cost anything to sen

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d at all, and it is something which people check almost daily. Joint-ventu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e partners will send out emails to their customer lists and watch for the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sales to roll in.

Now, imagine if you had to launch your new product all

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

by yourself. You would be doing all the marketing, and you may make a few

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sales, but a lot of potential is wasted. If you could get just 3 to 5 join

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t-venture partners, you instantly increase your marketing reach 3 to 5 tim

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es. Plus, you get to tap on customers lists you never had access to before

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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