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Product launching is equally critical as product creation. No matter how good

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the created product is, packaging it to become saleable to consuming public is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

what is essential first. While it I true that the quality of the product bears

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

most of the selling factor, launching the product contributes as well. Below

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are some ways that you can use to have an effective launching of the product.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

• Never go conservative in advertising the product. If you want the product to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

yield the results you desire, then be aggressive in marketing it. The clients

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

can smell as to how much you put value into your product. If the prospective c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lients learn that you are all out in advertising your product, it will create a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n impression of the confidence of the company with its own products.

• Set a p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

roduct pre-launch to determine your client’s feedback. Getting the feedback of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your client can give you first hand information as to how majority will be rec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eptive of your product. The pre-launch also gives you an idea as to what possi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ble modifications are needed to be done in order to reach the perfection of the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

product.

• Make your advertisement catchy and appealing. Be sure that you inc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lude on the advertisement page the reasons and benefits the product can give th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e prospective clients.

Send out an e-mail of invitation to all. Use your data

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

base list of addresses to ensure that majority of people receive your invitatio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n to a product launching. You have to ensure that weeks before the actual of t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he product launching, all e-mail correspondents have been massively distributed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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