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    Prospective clients don't want to hear about you, they want to hear how you can help them. A well-written information product will demonstr
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ate your knowledge in your area of specialty, build trust and establish your credibility as an expert. As well, each different product will
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    grow your business in a unique and effective way.

    1. Articles. Submit a well-written article to an effective article bank
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    website, and wait for a steady stream of targeted traffic back to your website. And these visitors are pre-qualified – they're already int
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    rested in your area of specialty and they already recognize you as an expert in that area.

    2. Special reports. Supply a f
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ree report that addresses the biggest challenges or desires of people in your target market. In exchange, ask visitors for their name and e
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ail address, along with their permission for you to contact them again, and watch your list grow. You can now stay in touch regularly, stra
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    tegically and profitably, by sharing products, services and solutions that are custom made for your target audience. After all, the visitor
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    who are interested in the topic of your report will also be interested in the services that you promote with your ongoing mailings.

    3.
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    trong>E-courses. Marketing wisdom teaches us that a prospective customer will not say, "yes" after just one offer or contact. Give
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    away an e-course that addresses the biggest challenge of your target market, and you get to keep in touch with your prospective customer 5,
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    7, or even 10 times. Conclude the course by informing them of some of the solutions you provide, and watch your sales and referrals grow.

    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    4. E-books. Collect your best ideas and put them together into an e-book. Your credibility in your area of specialty will
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ise, you will be more attractive to the media as an interview subject and you will have a source of passive revenue. As well, you now have
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    a separate level of service for those who aren't able or willing to spend on your high-level products or in-person services. Or use your e-
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ook as a curriculum to create a course.

    5. Learning Guides. Do you prefer to talk, rather than write? Maybe you've found
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    success leading tele-classes and creating audio programs. Add value to your audio products by including an enhanced transcription that summ
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    rizes the material clearly. Everyone learns in different ways, and some of your customers are bound to prefer written information to audio
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    information (I know I do!). The more ways you can package your information, the farther it will spread into the world to make it a better p
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ace.

    So when you meet a prospective client, don't just tell them what you do, give them a sample of what you know!

    (c) Linda Dessau, 2006


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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