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You think you have what it takes to compete in the exploding underground-industry of Podcasting and have a great concept for a Podcast?

Have you checked all of this of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f your list?:

• A Great Idea for a New Podcast!
• A Killer Script (No the same as a great concept)
• Recording Software
• A Microphone
• A Webp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ge (and plenty of bandwidth)
• An Rss Feed for your Podcast episodes
• A Well Laid Out Plan on How to Market Your New Podcast

So how did you do?

Were you a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ble to check everything off the list? Most of these items are necessary to create and host your podcast, and if you haven't bothered with a good marketing plan yet? We

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l, keep your fingers crossed that your family and friends like the sound of your voice because it is unlikely that many other people will ever hear your Great New Podca

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st show.

Don't shoot the messenger. It is a dog-eat-dog world out there with too many businesses competing for the same Podcast audience. What's that you say? We are n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t talking about businesses? Only a free, donation based, underground, podcast? Well, that may be true, but the world of podcasting has grown exponentially over the past

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

year and that means there are a large number of Podcasters out there who are competing for the same listener base that you are. In fact, according to Forrester Researc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, by 2010 the multitude of podcast shows should have around 12.3 million regular listeners.

And don't forget that the business world knows a good thing when it sees it

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

; resulting in more and more businesses jumping on the Podcast bandwagon over the past few months.

But that's okay; because there's still plenty of room in the Podcast

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Empire and you can learn valuable lessons from the business world…

They know how to put together a classy Podcast. They know how to advertise.They know how to network.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

And possibly most importantly, they know how to market a Podcast. And you can scoff at the corporations invading the tranquil Podcasting Nirvana all you want, but the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

fact remains... If you want to get your new Podcast out to the masses, you had better bone up on some Marketing Basics.

So where do you start?

Well, one of the most i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mportant things that you can do is to understand and have a working knowledge of your business Value Chain. What’s a Value Chain you ask? Essentially it is the logica

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

flow of your new Podcast business starting with your original concept and following every step through until the finished product hits your listener’s iPod.

Did you c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

atch that? In other words, your Podcast's Value Chain consists of all the steps you need to take to get your product into the hands of your listeners.

A Podcast’s Val

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e Chain will consist of 10 steps:

Concept -> Pre-production -> Post-Production -> Publishing -> Hosting -> Promotion -> Community/Search -> Downloading -> Show Viewing

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

If you produce a podcast show, you will touch on each of these steps. And while each step may offer you a unique set of challenges, each will also provide you with

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

heir own opportunities to monetize and market your new show.

The Value Chain of your Podcast Show will always be at the core of your venture whether you utilize it or

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

not. This being the case, the more aware you are of your Value Chain, the easier it will become for you to take advantage of and capitalize on each step of the process

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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