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You are here: Home > Internet and Businesses Online > Podcasting > The Future of Podcasting - The Life of a Wannabe Pirate |
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Main Subject - The Future of Podcasting - The Life of a Wannabe Pirate
For anyone who isn't aware what Podcasting is, be advised that you are missing out on one of the biggest technology trends since this little thing we like to call “The Internet” first got started! Yes, despite all the nay-sayers the popularity of Podcasting is increasing at an astronomical rate. The question is no longer whether According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product Podcasting is a fad, but on how large an audience this new media can sustain! If you peek back in time, it was around 1994/1995 when the National Science Foundation opened its main backbone to the Internet, giving way to the flood of popularity that followed. Similar to Podcasting now, people in the mid 90's claimed the Internet ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in was just a fad and would never amount to more than a fancy means of research. Of course, with advances in software and technology, we began seeing pictures, graphics and yes, even streaming video crop up and it was only a matter of time before it was adopted by tens of millions, and eventually hundreds of millions of people. Pod lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. casting Is Not The Internet! No, you're right. Podcasting is NOT the Internet... technology-wise. They're like apples and oranges. However, they're cut from the same mold and if you were to draw comparisons between their lifecycles, you will see that Podcasting has already surpassed the Internet in its meteoric rise in popularity here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe . The technology that makes Podcast deliverability possible was first developed back around 2000, but the first real Podcasters didn't surface until the fall of 2004. Yes, 2004! The format was developed and pushed by two notable Podcasters, Adam Curry and David Wiener before it was quickly picked up by hundreds of others and the d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro rest, as they say, is history. Now, barely a year after Podcasting exploded onto the scene and was embraced by Podcasters, Bloggers, and Marketers alike, you can find over 10,000 Podcasts and over 100,000 episodes at popular online Podcast Directories like PodcastEmpire.com. In Fact, the adoption of Podcasting has been overwhel ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ming. The allure of the People's Radio becomes quickly obvious when you listen to Podcasts such as 'Dawn and Drew' or '5 Minutes with Witchita' - a real entertainer! Listeners around the world are speaking out and clearly DO prefer the frank conversations, great information and raw emotions that are delivered via Podcast MP3's! easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi There Be Pirates In Them There Waters! Maybe it has something to do with a generation who is still longing to have their own pirate radio station, like Christian Slater in “Pump Up The Volume”… Perhaps it's just that more people have something to say, desperate to climb above the masses and make their voices heard… Either way th nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically e 'Waters of the Podverse' are filling up with self-proclaimed pirates, and why not? There is no policing of the Podcast airwaves, it costs very little to get started and anyone with something to say can find an audience! The reason so many of these Podcasting rebels succeed is the same reason why so many traditional radio statio and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ns are beginning to fail. With no FCC regulators knocking at their doors, Podcasters don't need to hold anything back. You can say anything you want, whenever you want, as loudly as you want. And listeners are flocking to the raw, honest format. X Marks The Spot! Arg! After a solid year (Podcasting was even named Word Of The Ye ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ar in 2005!) and a drastic increase in popularity, advertisers are slowly beginning to come out of the woodworks, enabling some Podcasters to see a return on their efforts. Unfortunately though, Podcasting is not yet a medium where you should expect to become rich overnight and this may be one area where terrestrial radio station ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a s have an advantage over the Podcast Upstarts. With gold in the coffers already and more advertisers lining up each day, it doesn't really matter what they do in the medium, traditional radio stations have all the money they need to keep their Podcasts in the game indefinitely! Also, the entire concept of commercializing Podcasti dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod ng has become a heated debate, splitting the Podverse in two ever since advertisers began trickling in last year. The same issues that we saw in the '90's around commercialization Online are starting to crop up. Podcasters and Podcast listeners alike are refusing to conform, and many are refusing advertisers outright. We are slo cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin wly starting to see changes in this mentality though as more and more Podcast Creators are adding commercials and name drops to their shows to help keep costs down and keep their content online. And the pervasive fear, that listeners will go so far as to stop listening if they hear any advertisements, have so far, proved unfounded tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen . Walk The Plank, Ya Filthy Skallywag! Where does Podcasting go from here? Can it survive? Well it was back in May of 2005 when Bill Gates commented in an interview with the Frankfurter Allgemeine Zeitung: "As good as Apple may be, I don't believe the success of the iPod is sustainable in the long run. You can make parallels wi t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel th computers: Apple was very strong in this field, with its Macintosh and graphic interface -- like the iPod today -- and then lost its position," The comment was realistic, but does it also offer some insight into Microsoft's own plans? Microsoft has a proven track history of moving into an existing and established arena and qu ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ickly slaying the dominant forces! So was Gates simply foreshadowing his own companies venture into this industry? With the success of Windows Captaining their ship, Microsoft could be the ultimate pirate, sailing the seas looking, not for simple treasures, but for entire colonies to conquer. So far Microsoft has not made any m y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products oves although Yahoo!, one of Microsoft's leading competitors in the Online Search world has jumped into the fray with their own solution for Podcasting and in typical fashion has released their own directory. Meanwhile, Apple remains unphased and continues to roll out new incarnations of their wildly popular iPod players. You Ha . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ve The Power!!! At the end of the day the emerging Podcast Industry will evolve as it does, without ever consulting any of us, but the continuing appeal of Podcasts and Podcasting is that, for possibly the first time ever, you and I have a very real opportunity to influence mainstream media, or at least, bypass traditional media elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip and influence the masses; which really amounts to the same thing anyway. Overall, you should expect to see sustained growth in Podcasting in 2006. So, if you have something to say, anything at all, pull out your eye-patch, slap a parrot on your shoulder and dive into the world of Online Pirate Radio while the Booty is still good tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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