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Main Subject - iPods and Podcasting for Learning and Sales Enablement
The Corporate Podcast Push
What do Duke University, IBM, Capital One, Newsweek and Barenaked Ladies all have in common? Answer: they are all reaching out to staff, students, and customers with a new and powerful tool – podcasting. You may have heard about podcasting from your kids or on the news, but podcasting is much more than some phenomenon started by the rock and roll o
What do Duke University, IBM, Capital One, Newsweek and Barenaked Ladies all have in common? Answer: they are all reaching out to staff, students, and customers with a new and powerful tool – podcasting. You may have heard about podcasting from your kids or on the news, but podcasting is much more than some phenomenon started by the rock and roll o
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
r techy crowd. Podcasting is a powerful communication
tool being used to reach global and mobile audiences, save people time and, most
importantly, really connect with their audiences in news ways – in today’s
communication/message glut. But let’s take a look at what podcasting is, who is
using and why it is so effective for both business and individuals.
First, we’ll look at the s
First, we’ll look at the s
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ize and scale of the podcasting phenomenon…
-- A recent study by the Pew Internet and American Life Project found that more than 22 million American adults own Ipods or and MP3 player and 29% of them have downloaded podcasts or listened to podcast that have been “pushed” to them. That equates to 6 million people listening to podcasts. Market researchers and analysts continue to buoy
-- A recent study by the Pew Internet and American Life Project found that more than 22 million American adults own Ipods or and MP3 player and 29% of them have downloaded podcasts or listened to podcast that have been “pushed” to them. That equates to 6 million people listening to podcasts. Market researchers and analysts continue to buoy
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
p podcasting's future with latest figures suggesting a US
audience alone of 56 million by 2010.
-- Jupiter Research recently predicted that US digital music player sales would grow to 56 million by 2010, up from 16.2 million in 2004 and by 2010, three- quarters of all people who own portable digital music players will listen to podcasts, a growth from less than 15% last year.
W
-- Jupiter Research recently predicted that US digital music player sales would grow to 56 million by 2010, up from 16.2 million in 2004 and by 2010, three- quarters of all people who own portable digital music players will listen to podcasts, a growth from less than 15% last year.
W
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hat is podcasting?
Whether you describe it as the greatest communication tool since email, or as an RSS feed for audio, podcasting is a way to “push” audio content to subscribers for virtually zero cost. Podcasting allows anyone (me, you, IBM, or NBC) to post audio content that gets pushed to any subscriber’s desktop and then directly to their iPod or MP3 player. This is globa
Whether you describe it as the greatest communication tool since email, or as an RSS feed for audio, podcasting is a way to “push” audio content to subscribers for virtually zero cost. Podcasting allows anyone (me, you, IBM, or NBC) to post audio content that gets pushed to any subscriber’s desktop and then directly to their iPod or MP3 player. This is globa
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
l. Anyone, anywhere can “tune in” to your podcast and
learn what you have to offer or say. You don’t need to be NBC with a global
distribution infrastructure. Now people can “subscribe” to a podcast and have new
content “pushed” out to them without them having to surf the web, download MP3s
or burn CD’s.
Ideas/Stories/Voices ? Audio/MP3’s ? Internet ? PC ?
Ideas/Stories/Voices ? Audio/MP3’s ? Internet ? PC ?
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
MP3
player
All the arrows go in one direction. Once someone has subscribe to your podcast, your content get “pushed” out to them. There is no turning in to stations with podcasting. You don’t have to visit a website to find streaming podcasting. Podcasts show up (pushed) when new content is produced. If you are a subscriber, you get the podcast right then. All you need is an
All the arrows go in one direction. Once someone has subscribe to your podcast, your content get “pushed” out to them. There is no turning in to stations with podcasting. You don’t have to visit a website to find streaming podcasting. Podcasts show up (pushed) when new content is produced. If you are a subscriber, you get the podcast right then. All you need is an
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Ipod or MP3 player of any kind for
listening, thus the word podcasting.
The term "Podcasting" is derived from the iPod (Apple Computer’s popular device for playing compressed audio files) and "broadcasting." Podcasting allows for audio files that would have been previously downloaded and played on a personal computer to be automatically downloaded and listened to on portable music
The term "Podcasting" is derived from the iPod (Apple Computer’s popular device for playing compressed audio files) and "broadcasting." Podcasting allows for audio files that would have been previously downloaded and played on a personal computer to be automatically downloaded and listened to on portable music
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
playing
devices (such as the iPod and other MP3 players).
Having originated in the world of blogging, some have even referred to podcasting as "audio blogging." For many, podcasting is a logical next step from blogging. As Business Week Senior Writer Stephen Baker observes, "The heart of the podcasting movement is in the world of blogs, those millions of personal Web pages that ha
Having originated in the world of blogging, some have even referred to podcasting as "audio blogging." For many, podcasting is a logical next step from blogging. As Business Week Senior Writer Stephen Baker observes, "The heart of the podcasting movement is in the world of blogs, those millions of personal Web pages that ha
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e
become a global sensation. In a blogosphere that has grown largely on the written
word, podcasts add a soundtrack."
Now that you know what a podcast is, let’s look at where they come from: who is producing the “pushed audio content.”
Who is producing podcasts?
The answer is wide ranging. Teenagers, techies and rock musicians were early adopters. Today you see the likes
Now that you know what a podcast is, let’s look at where they come from: who is producing the “pushed audio content.”
Who is producing podcasts?
The answer is wide ranging. Teenagers, techies and rock musicians were early adopters. Today you see the likes
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
of Rush Limbaugh, Business Week, ESPN and news
programs of all types producing, distribution and marketing podcasts. The number
of podcasts available is growing at a very rapid pace. In late 2004, there were close
to 500 podcasts available. Today there are over 10,000 different podcasts to choose
from.
Now that podcasting has becoming more mainstream, corporate and non-corporate
Now that podcasting has becoming more mainstream, corporate and non-corporate
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
organizations are getting into the act, using podcasting to connect with customers,
students, staff and partners. Here are some examples:
-- Duke University handed out iPods to their entire 2005 freshman class so they could receive podcasts that included university news, class work and social content.
-- Capital One University has handed out over 3000 iPods to support corporate
-- Duke University handed out iPods to their entire 2005 freshman class so they could receive podcasts that included university news, class work and social content.
-- Capital One University has handed out over 3000 iPods to support corporate
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
training and communications. This includes, leadership training, sales, customer
service and other topics.
-- IBM has created podcasts to show their thought leadership to customers investors and prospects.
-- Keane Inc. has handed out over 100 ipods to their global sales force to share training, customers’ stories and organizational content.
Why have these and other organiz
-- IBM has created podcasts to show their thought leadership to customers investors and prospects.
-- Keane Inc. has handed out over 100 ipods to their global sales force to share training, customers’ stories and organizational content.
Why have these and other organiz
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ations gotten into podcasting? They have gotten
into it because they know their audience (whether internal or external) is inundated
with text-based content: emails, articles, the web portals, and marketing messages.
Podcasting allows them a unique medium to reach and connect with their audience.
iPods will be part of Duke University’s new Duke Digital Initiative (DDI). "We've been
iPods will be part of Duke University’s new Duke Digital Initiative (DDI). "We've been
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
focusing on iPods and other mobile computing, but our wider goal is to integrate
technology broadly into the teaching and learning process,” said Peter Lange, Peter
Lange, the university's provost and senior academic officer. “The iPods have helped
jump-start this process, and we plan to keep pushing ahead."
Listeners love podcasting because it delivers rich content directly to the
Listeners love podcasting because it delivers rich content directly to the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
, in a form
that allows them to save time, control what they hear and listen to while
commuting, working or whenever it works for them. No longer is learning tied to a
book, PC screen or web portal.
Content is still king in any communication, especially recorded podcasts. Podcasting is the delivery tool. Compelling content ensures continuous listening and not a flip of the power
Content is still king in any communication, especially recorded podcasts. Podcasting is the delivery tool. Compelling content ensures continuous listening and not a flip of the power
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
switch or turn of the dial.
Should you podcast?
Podcasting is not answer to all your learning and communication problems. As great as audio is, like any medium, it has its limits. While audio allows users to multi task, it is not easily scanned – which means you consider the listeners needs very carefully. You must provide value.
Corporate podcasting is different that indivi
Should you podcast?
Podcasting is not answer to all your learning and communication problems. As great as audio is, like any medium, it has its limits. While audio allows users to multi task, it is not easily scanned – which means you consider the listeners needs very carefully. You must provide value.
Corporate podcasting is different that indivi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
duals or media podcasting. The
standard for a corporate podcast is much higher than for individual or media. Your
staff and customers expect certain from your communication with them. You can’t
just offer long-winded rants, self serving commercials or cute content. It is all about
value. When producing that value, ask yourself; who and how will you produce your
podcast? Who will r
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
view it and how? Will you get it transcribed? There are legal
issues to consider as well.
Despite these issues podcasting can be simple. Once you have determined your format and established a process the whole process gets much easier. Still podcasting takes a proactive effort, a planned approach, creative development and the courage to try new things. But if you have the courage,
Despite these issues podcasting can be simple. Once you have determined your format and established a process the whole process gets much easier. Still podcasting takes a proactive effort, a planned approach, creative development and the courage to try new things. But if you have the courage,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
and are willing to put the
front-end work into it podcasting and mobile audio can provide huge benefits. If
you would like to:
-- Reach a global audience
-- Connect with that audience in a new and effective ways
-- Save your audience time
-- Share the passion, experience and stories of your business
…try podcasting – it works!
© 2006 Tim Keelan, StoryQuest Inc
-- Reach a global audience
-- Connect with that audience in a new and effective ways
-- Save your audience time
-- Share the passion, experience and stories of your business
…try podcasting – it works!
© 2006 Tim Keelan, StoryQuest Inc
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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