Main Subject - Internet and Businesses Online

In the world of interactive marketing, one never has to look too far for the next big thing. One promising channel that’s become buzz

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

worthy in the past few months is podcasting – the Internet distribution of audio or video content, usually using an RSS feed.

As usu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

al, though, standing behind the early adopters gushing praise for a new technology, someone will have to figure out how to turn podca

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ting from a promising technology into a trusted marketing tool.

There seems extraordinary growth potential for podcasts in the next

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

few years, but that's just untapped potential until podcasting novelty is replaced by podcasting utility.

Even if there's no money e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

changed, the content at a minimum has to be worth the trouble to download. If I have to actively search and download, I will listen t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o few of them. If I can automate the downloading of a few that I'm interested in, as with an RSS feed, I'll be more likely to check t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

em out.

Podcasting may or may not develop into a marketing channel with broad applications, but there certainly are opportunities to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

deliver targeted content. I have a stack of articles on my desk that I'll get to sometime – behavioral marketing, presenting effecti

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e web seminars, how to reinstall Windows XP – if someone came along and made these into mp3s for me so I can listen to them in the ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r, I would be most grateful. Perhaps even to the point where I would listen to a short ad. You might even put up with a commercial if

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

it's wrapped in sports highlights (More March Madness coming up, but first a word from Gillette’s new XtremeTrac 5-blade, now with U

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ibrow Control).

One interesting facet is that as more and more marketing moves to interactive channels, podcasting is sort of a one-

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

way, more passive medium. Maybe its' just a matter of time until players have some kind of feedback button you can push to indicate y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s, download the next e-book chapter, that podcast was valuable to me, or send me more information.

Then next time I plug my player b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ack into my laptop, my preferences are sent back to the podcasters. Or maybe there's no rush for that...

Overall I think it's very p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sitive that this form of new media marketing is accessible to nearly anyone who wants to create a podcast. Certainly, consumer-contro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lled media is an exciting trend and there's a lot of home-grown content out there that's much richer and more original than what's ge

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

erally available from commercial radio.

There is a possible downside if personalization is carried too far. One day soon, as you're

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

motoring down the highway, you may hear a podcast from your spouse reminding you to pick up orange juice and warning you not to speed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - The Marketing Mix - Will Podcasting Pay the Rent?

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