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Main Subject - How Podcasting Can Improve Your Business
The term podcasting has been floating about on the radio and in discussions with
friends, but you're still not sure what it's all about and if it's relevant to your
business.
I'll start by explaining in simplest terms what a podcast is.
A
I'll start by explaining in simplest terms what a podcast is.
A
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
podcast is the combination of an audio or video file and a RSS publishing file,
placed on an Internet server and available for downloading.
Let's say you plug a microphone into your computer and record a 15 minute blurb about an area of knowledge you have
Let's say you plug a microphone into your computer and record a 15 minute blurb about an area of knowledge you have
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Now you have a sound file on your computer
waiting for a home, and you want that home to be on the Internet for millions of
people to listen to.
You will first need to find a "host" company to take your file and put it on their "server" to make the file
You will first need to find a "host" company to take your file and put it on their "server" to make the file
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
available to the world. This is called a "podcasting" server.
Once you have contacted a server and have placed your file on their server, you will want people to find your file. To do this you have to create a special document that "publishes" your file t
Once you have contacted a server and have placed your file on their server, you will want people to find your file. To do this you have to create a special document that "publishes" your file t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
the world.
This document is called an "RSS" file - which stands for Really Simple Syndication. In this document you will put vital information like subject matter, keywords, website, contact info and other information about the podcast and your business.
This document is called an "RSS" file - which stands for Really Simple Syndication. In this document you will put vital information like subject matter, keywords, website, contact info and other information about the podcast and your business.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
When this RSS file has been created, it is placed in the same folder as the audio file
on the podcasting server. When you have posted an audio file and published it using
your RSS file, you have successfully created a "podcast".
Now you want people
Now you want people
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to be able to find your podcast
There are many online directories for podcasts that have searchable databases. These services are generally free. On these sites people with new podcasts fill out a form telling the world about the subject of the p
There are many online directories for podcasts that have searchable databases. These services are generally free. On these sites people with new podcasts fill out a form telling the world about the subject of the p
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
dcast, which is posted to the
directory.
Once your podcast information has been posted, anyone visiting that directory searching for podcasts containing the subject matter of your podcast, will immediately find a link to your podcast.
Of course the more
Once your podcast information has been posted, anyone visiting that directory searching for podcasts containing the subject matter of your podcast, will immediately find a link to your podcast.
Of course the more
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
directories you list with, the more people you'll expose your
podcast to.
Another great thing about these directories is that Google and other search engines visit these sites to find content, so there is an even greater chance of people finding your po
Another great thing about these directories is that Google and other search engines visit these sites to find content, so there is an even greater chance of people finding your po
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
cast.
Once your podcast has been posted to a number of podcasting directories, it is now available to millions of potential listeners worldwide.
How does one listen to a podcast, you might ask?
It is very simple. Once they have clicked the
Once your podcast has been posted to a number of podcasting directories, it is now available to millions of potential listeners worldwide.
How does one listen to a podcast, you might ask?
It is very simple. Once they have clicked the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
link on the directory or your website,
the podcast will automatically download and play in whatever audio player is
appropriate for the podcast file.
Then VOILA, they are listening to your podcast.
The beautiful thing about an RSS file is that once it is
Then VOILA, they are listening to your podcast.
The beautiful thing about an RSS file is that once it is
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
registered with a directory,
you don't need to go back to the directory if you decide to add new podcast
episodes. All you need to do is update your RSS file to show that there more
episodes associated with the podcast. Listeners will be made aware of thi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
if they
locate your podcast after a new episode has been added.
Millions of listeners and Google users are searching for information in podcast form to listen to at their leisure. This is the most beautiful part of podcasts. The listener, once they have
Millions of listeners and Google users are searching for information in podcast form to listen to at their leisure. This is the most beautiful part of podcasts. The listener, once they have
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
downloaded a podcast, can listen to it many times over, at their
convenience.
How can podcasting help your business?
Simple, a key part of your RSS document is your website URL and company information.
When someone listens to your podca
How can podcasting help your business?
Simple, a key part of your RSS document is your website URL and company information.
When someone listens to your podca
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t, this information is made clear to them
inside your podcasting information. Consequently this can generate a serious boost
in Internet traffic to your website which can result in more sales.
You don't need to be a radio professional!
If
You don't need to be a radio professional!
If
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
you speak with customers on a daily basis about your specialized knowledge, you
are perfectly positioned to record and release a podcast.
Where to start?
First, get a decent microphone for your computer - USB microphones are best - and pr
Where to start?
First, get a decent microphone for your computer - USB microphones are best - and pr
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
actice recording to get comfortable recording yourself and delivering your
message. The process is the same for video, but a video file will be created instead
of an audio file.
When you have a recording you're happy with, save it as a file in its own fold
When you have a recording you're happy with, save it as a file in its own fold
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r, and
contact a podcasting service provider. You can find one on the Internet.
Once you have located a podcasting service provider they will help you with the rest of your podcast, right down to creating an RSS file and properly posting it on a podcasti
Once you have located a podcasting service provider they will help you with the rest of your podcast, right down to creating an RSS file and properly posting it on a podcasti
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ng directory.
It is important to find a host that provides 'unmetered' hosting. If your hosting is metered, the more often your podcast is downloaded, the more your service provider will charge. An unmetered host charges a set rate regardless of the number
It is important to find a host that provides 'unmetered' hosting. If your hosting is metered, the more often your podcast is downloaded, the more your service provider will charge. An unmetered host charges a set rate regardless of the number
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
of downloads.
Podcasting is a wonderfully affordable way to be heard and found. It is portable and easy to access. Once you get the hang of it, podcasting can be an easy way to reach potential clients.
Podcasting truly is a great gift for small business
Podcasting is a wonderfully affordable way to be heard and found. It is portable and easy to access. Once you get the hang of it, podcasting can be an easy way to reach potential clients.
Podcasting truly is a great gift for small business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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