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You’ve found your niche. You’ve setup your equipment. You’ve done your editing. You’ve uploaded yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur audio.

Now that you have a podcast how do you get listeners?

Podcasters- In

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eneral, people who podcast also listen to podcasts. And each podcaster has varied interests. Spend

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

time on the major podcasting forums giving thoughtful input. Don’t approach this by doing a one ti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e drive by “Hi I am Susie. Check out my podcast here”. Instead spend time contributing meaningful

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

osts and always have a forum signature that has the title of you podcast, the URL, and a sentence

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

escribing it.

Podcast directories- The subscribers you will receive from your li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stings are well worth the time it takes to submit your site. Once you have something setup, you sh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uld immediately submit your podcast feed and/or website to the major directories. In particular be

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sure to list at Podcast Pickle, Podcast Alley, Digital Podcast, and Itunes.

Word of Mouth

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Don’t be shy. Tell people about your podcast. If your show is related to your business

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hen tell your current clients and/or customers. If this is a separate venture then tell your frien

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s and family. Make sure to explain that an ipod is not required to listen. (As a side note it woul

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

be helpful if people could listen to your podcast directly on your site, without downloading a fi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

le.) Also, if includes audio interviews on your show your guests will tell others because they’ll

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e so excited about participating.

Press Release- I think press releases are a bi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

overused but if you have a newsworthy angle then it couldn’t hurt. Keep in mind that the media do

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sn’t care if Johnny started a podcast about dogs; that’s not newsworthy, it’s boring. But if Johnn

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is 14 years old and his dog podcast has 500 subscribers, then that might be an interesting story

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o cover. Whatever your situation is think outside of the box and find a way to make it newsworthy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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