Main Subject - Internet and Businesses Online

A podcast is similar to a radio show that you can subscribe to or download at any time. In fact, it may help to think of it as a sort of TIVO for audio programs. A podcast is a web feed of audio or video files placed on the Internet for anyone

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to subscribe to, or download. Search online and you'll find a range of Podcasts available on nearly every topic imaginable. They range from entertainment focused to educational to business oriented and everywhere in between.

A podcast differs

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

from a simple download in that new content may be automatically delivered. Users need not click into your website for important specials since all of this information may be automatically downloaded. A podcast show consists of a series of indiv

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

idual episodes that you can listen to and view on-line or offline whenever and wherever you want.

While podcasting has been around for about five years now remarkably, the term itself, has only been around since 2004. It's a contraction of IPo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d (The most popular MP3 player) and broadcasting. However, you don't even have to have an MP3 player to listen to programs. You can 'subscribe' to an entire podcast series using software on your PC or listen to a single episode at a time by usi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g a web browser. Subscribing to a podcast ensures that all new shows are automatically downloaded to your computer as they are published, and even better subscribing is generally free. If you do happen to have an MP3 player, the next time you s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ync your device, your podcasts will be downloaded for listening on the go. If you don't want to subscribe, but rather just want a copy of a particular episode, you can just click the "Download" button to save to your hard disk. Once downloaded

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you can then manage it and play it like you would any other audio file. What distinguishes podcasts from other audio or video media is that the content is accessible to its audience(s) whenever, wherever, and however they want.

What are the bu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

siness applications of Podcasting? The podcast is a real advantage for business travelers and salespeople who are constantly on the go. Since they are frequently in transit they can learn about what a company is offering while they travel. They

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

're able to stay in the loop about changes that are occurring in the industry or a particular company while on the way to their next meeting. Whenever a business wants to change its marketing emphasis, their podcast will change with them. Podca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ts enable potential customers to find out more about a particular company and its range of products and service without feeling pressured by a salesperson. Rather, a friendly voice explaining what makes the company unique will better serve to c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

onvert a potential client into a customer. Podcasts also save on manpower. An extensive sales force is typically required to detail a company's newest offers and innovations. With a podcast, visitors click in and are directed to any new informa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tion the company wants to present. The other really great thing about podcasts is that they have an incredibly wide reach. Clients from across the world can access information on companies or products and learn about them in a simple, direct ma

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nner at any time, and without having to be tied to a computer.

Especially important is the utilization of pod cast directories which list podcast shows along with the links to their original websites. These directories publicize the available

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

podcasts. Among the more popular of the podcast directories are Yahoo Podcasts, Odeo, Podcast Alley and Podcasting News. When using directories it's important to select genre and content categories that make it easier for listeners to find your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

podcast. Once you are listed with a directory, you will begin to get visitors from these directories to your website. In order to encourage visitors to listen your podcast you'll need to start by creating an enticing title that tells them just

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

enough about your product to intrigue them. More important than having a great title though is having even better content.

An outline for your podcast will enable you to be sure you don't lose your audience, and cover all the points you want t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o hit. How long your podcast will be is directly related to how much news you have to share and the extent to which you can keep that news fresh and exciting. Frequency of updates is also an important issue to address. This will likely depend o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n the nature of what you're discussing and how quickly things change in that industry.

So to sum up: Podcasts are basically like online radio shows that can be downloaded, or subscribed to. When used effectively they can be a powerful marketin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g tool for any sort of business. To learn more about the basics of podcasting check out our informational podcast at www.itsontarget.com/podcast and get ahead of the marketing curve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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