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Podcasting is the new medium fad of the moment. But can it be used for marketing and is it inexpensive? The answer to both questions is "Yes."

First, let me

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

explain for the neophyte what podcasting is. Technology for its use has been around as early as 2000 but its widespread use really made its hey-day in 2003. S

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o it is still new and the power of this new medium has yet to be realized.

Nevertheless, as an audio technology, there are some practical uses.

The name is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

derived by fusing iPod with broadcasting even though it has nothing to do with the iPod. Simply put, podcasting is taking an audio or video file and placing i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t on the Internet so that it can be downloaded for personal use by others. By transferring files in this manner, one could listen to a radio program or watch

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a television show or movie on one's personal MP3 player, iPod or similar personal portable media player.

So how can this technology be used for marketing? If

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you have a product or service you can place an audio or video file on your web site describing your product or service and even do product demonstrations. An

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

other use of the podcast is to develop an infomercial-type broadcast in which you accept advertising from other companies, somewhat like a television commerci

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

al in the middle of a program. While this use may not be necessarily popular, I believe it can be used effectively.

For instance, instead of interrupting you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r program with a commercial, put your commercials at the beginning or the end of the podcast. Also, you don't want to overdo it. Only include one or two short

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

commercials so that you don't bombard your audience with too much marketeering. In this age, with cable and satellite television and radio, spam blockers and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

laws and other anti-commercial posturing, too much of a good thing will rub people the wrong way. A good example of this is pop-up advertising; too much is ba

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d but just enough is effective marketing.

The uses for podcasting are endless. They can be short or long, but the key thing is to present them effectively. Y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou want your files to be clear and understandable, so choose a speaker or presenter who looks good on camera and who has a voice that sounds pleasant. Also, t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

reat your podcast like any other media presentation which you would spend hard-earned dollars to produce. Write a script and test it before an audience before

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you go into production. Do everything you would do for a television commercial you were producing or a radio spot. You want it to be professional and of the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

highest possible quality.

All you need to produce your own podcast is a personal computer. If you have Microsoft Media Player or RealPlayer by RealNetworks t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hen you can record your own audio file right onto your hard drive. A web cam will do the same for your video file. Another way to capture your presentation is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to use a digital tape recorder or a camcorder and download them onto your computer's hard drive later. Then, you can upload them onto your web site the same

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

way you would upload any other file.

Now that you have a basic understanding of podcasting, give it a shot. Make the most of this new technology and have fun

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Companies continue throwing money at IT projects and accept a pathetic 30% success rate. The IT field is filled with complexity and the fast pace seems overwhelming at times, yet we as professionals should adapt to the changing environment and use available best practices to increase the success rate of IT projects.

It used to be every generation or two that a great idea would come that would change everybody's lives. Today we seem to be getting one or two every year.

All good Ad Copy has those words that intice the customer to buy and buy now. Read this article to see if you are putting these words of power in your ad copy.

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