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Audio…what?

That’s right, an audio movie. Although the term “audio feature” may be more appropriate, as the finished product will constitute a full feature-length presentati

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on -- but audio movie is simple to grasp.

Aren’t screenplays written as a visual medium? This is exactly why they work as audio features. Live screenplay readings have been

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n irreplaceable tool for the film industry since Thomas Edison’s assistant, W.K. Laurie Dickenson, built the “Black Maria”, the world’s first movie studio. Local theater grou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s draw enthusiastic crowds by hosting script readings of up-and-coming writers where performers paint an entertaining and vivid image of the story, which is what good screenp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ays do. Now add life-like sound effects, a compelling musical soundtrack and the portability of an MP3 player, and whalla, the result is unique and engaging entertainment.

T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e first step is to write or acquire a great script. Preferably the screenplay has garnered some attention, like placing in a reputable screenplay contest. If this has happene

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, one can be reasonably sure the work is above standard. If not, one of the many script coverage services can provide valuable feedback and suggestions in case the storyline

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s lacking. The traditional scripting style needs to be tailored a bit for the production -- most importantly the scene headings need to be removed and the information embedde

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

into the action lines. For example, instead of a narrator reading: EXT. HOUSE – NIGHT, it could be “Icy winds sweep a steady veil of snow across a frozen field as the bright

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

December moon hovers over a modest farmhouse.” Notice this line implies an exterior scene, at night with a house.

Extensive desktop software programs are available for recor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing, editing and mastering audio files. Adobe Audition and Final Cut Studio are two prominent products. Since there is a learning curve, especially if one has never used this

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

type of software in the past, a good investment may be a manufacturer or third party training video to help speed things along. Since audio files can gobble up lots of memory

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

don’t be stingy on computing power. An external hard drive for back-ups is money well spent and an oversized monitor will accommodate the software’s multiple audio track disp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ay.

There are a number of handy web services available to download royalty-free audio sound effects and musical soundtracks. SoundRangers.com offers convenient downloads fr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

m an extensive library. GrooveAddicts.com hosts an enormous database of music files and a friendly interface to sample and download tracks.

A remarkable abundance of digital

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ready acting talent is available through the web. Online services like Voice123.com make casting a breeze. By posting character parts on the site, voice talent from around th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

world can respond instantly with customized demos and price quotes. Or one can search through the company’s lengthy database to match performers perfect for roles. Many voic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

artists are equipped with home recording equipment and can provide high quality audio files on demand. “Phone booth” recording studios, like Gigs On The Go (www.gigsonthego.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

om), offer an affordable alternative and can accommodate phone patch services so directors can work with talent in real time.

With the growing popularity of mobile audio dev

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ces, demand for unique and entertaining content will grow, and audio features will evolve to rival the thriving audio book industry -- as long as there’s a good story to tell

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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