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Main Subject - Marketing Your Podcast
So here you are: You have developed a great podcast, with excellent content for a very tight niche. And you are prepared to podcast on this topic with top-notch content for a long time to come.
Now what?
Now you have to get your podcast out into the world to be heard. Many broadcasters to simply podcast for personal interest or to get their opinions out in
Now what?
Now you have to get your podcast out into the world to be heard. Many broadcasters to simply podcast for personal interest or to get their opinions out in
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to the world, don't bother to market their podcast. And perhaps, if you have a small and faithful following that might be all you're interested in. For example, maybe you are pastor at a church and it doesn't matter to you other people outside of your congregation hear your podcasts, as long as they are available for your parishioners. That's fine.
But ther
But ther
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e are many people, especially business podcasters, who need to be heard. Perhaps you need to be heard because of the importance of your sell your product and put food on the table, whatever the reason is, you need to do your podcast out there.
The first in you want to do is submit your podcast to the podcast hosting sites mentioned in a previous chapter. If
The first in you want to do is submit your podcast to the podcast hosting sites mentioned in a previous chapter. If
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
you haven't done that already, take time to be that right away. Don't just submit to one, submit to all of them.
The next thing you need to do is to make sure that your marketing material (if you are a business) contains the web site on which your podcast is hosted. For example, if your company has a web site, make sure it's on your marketing material. Then
The next thing you need to do is to make sure that your marketing material (if you are a business) contains the web site on which your podcast is hosted. For example, if your company has a web site, make sure it's on your marketing material. Then
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
go on to your company's web site and make sure that the podcast is easy to see. Lots of companies have very busy web sites which makes it difficult to notice if there are new items on the page. You might also want to put on your marketing material something along the lines that of "subscribe to our podcast."
Just plunking down your podcast on your web site
Just plunking down your podcast on your web site
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
and a web address on your marketing material will not get you very many subscribers. It could get some calm and that's great, but just like any other product that you sell you need to give people a reason to subscribe to your podcast.
If you haven't noticed, this chapter talks about content and niche marketing but the underlying secret of both of those is v
If you haven't noticed, this chapter talks about content and niche marketing but the underlying secret of both of those is v
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
alue. When you offer a value, people will come to you. If your product solves a problem, they will buy it from you. If your service benefits someone, they will buy it from you. If your podcast helps them in some way, they will subscribe to it… or even buy it from you.
So how do you make your podcast provide value? This chapter, and previous chapters, give l
So how do you make your podcast provide value? This chapter, and previous chapters, give l
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ts of ideas to help provide value: people are looking for interesting and engaging entertainment, information, and instruction to listen to at their convenience. That's what podcasting is all about. Those three things:
1. Interest and engagement. (Is the format varied and easy to listen to?)
2. Entertainment, information, instruction. (Is the content of hi
1. Interest and engagement. (Is the format varied and easy to listen to?)
2. Entertainment, information, instruction. (Is the content of hi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
gh quality?)
3. Convenience. (Is it an appropriate length and updated with appropriate frequency?)
That is the best test to ensure that your podcast provides value. If it does not to fulfill all three things than you'll find your subscribership will diminish over time.
Here is another exercise that will help you determine your value to your subscribers. I
3. Convenience. (Is it an appropriate length and updated with appropriate frequency?)
That is the best test to ensure that your podcast provides value. If it does not to fulfill all three things than you'll find your subscribership will diminish over time.
Here is another exercise that will help you determine your value to your subscribers. I
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
you have spent any time in sales or as an entrepreneur you'll probably already familiar with this, but it is a good exercise to do nonetheless, since it is often overlooked in the podcasting industry.
Features and Benefits of your podcast
1. One one side of a piece of paper, list the features of your podcast. Leave plenty of lines under each feature. What
Features and Benefits of your podcast
1. One one side of a piece of paper, list the features of your podcast. Leave plenty of lines under each feature. What
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
are features? The topic is a feature, the length is a feature, the frequency you update it is a feature, it's a feature if two people host the show, the format can be a feature, and your variety and quality of content is a feature.
2. On the other side of the paper, list the benefits: what it is about those features that subscribers will find helpful. For
2. On the other side of the paper, list the benefits: what it is about those features that subscribers will find helpful. For
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
example, CNN provides very short podcasts of excellence depth. Those are features. The benefits are that the listener will save time and become well informed.
3. Determine if there is one or two of those benefits that set you apart from other podcasts in a similar category. For example, perhaps you can provide the same depth of coverage on a sports team as
3. Determine if there is one or two of those benefits that set you apart from other podcasts in a similar category. For example, perhaps you can provide the same depth of coverage on a sports team as
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nother podcast, but you can do it with greater frequency or with more expert analysis. (Of course those of the features, but the benefits are that your subscriber can save time and increased knowledge by become better informed more frequently).
4. Now promote those benefits!
This is a classic feature/benefits exercise from sales training 101. It is often o
4. Now promote those benefits!
This is a classic feature/benefits exercise from sales training 101. It is often o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
verlooked in podcasting because podcasting is such a personal medium and its brand-new so people are pushing the boundaries in spite of the lack of benefits to their listeners.
Pushing the boundaries is okay if that's what you want to do, but if your interest is in gaining subscribers or in making money from podcasting, then you'll want to discover the bene
Pushing the boundaries is okay if that's what you want to do, but if your interest is in gaining subscribers or in making money from podcasting, then you'll want to discover the bene
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
its of your podcast and promote them.
If you can drive people to your web site, you might be able to you post a couple benefits beside your podcast link. Or, if your marketing material has enough room, you can put those benefits right under your heading "subscribe to our podcast".
You might also find that, although they may appreciate the benefits and valu
If you can drive people to your web site, you might be able to you post a couple benefits beside your podcast link. Or, if your marketing material has enough room, you can put those benefits right under your heading "subscribe to our podcast".
You might also find that, although they may appreciate the benefits and valu
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e that you provide, they may be scared off by how "technologically advanced" it seems to them. Rather than calling it a podcast, you may want to call it an online audio program or an Internet radio show. It may not be exactly accurate, but it's a lot easier then telling people that it’s a podcast and spending half an hour explaining it to them and telling th
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
m why they don't need an iPod to hear you.
You may also want to you pay other people to host affiliate advertising to send an end to your site if you are creating a podcast for people to pay to listen to. These concepts are covered in a little greater detail in the next chapter, but it is appropriate to mention them here at something else to think about in
You may also want to you pay other people to host affiliate advertising to send an end to your site if you are creating a podcast for people to pay to listen to. These concepts are covered in a little greater detail in the next chapter, but it is appropriate to mention them here at something else to think about in
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
marketing your podcast.
The best form of advertising for any kind of business is word of mouth advertising. It he can get your search drivers to be your biggest supporters and talk about you all the time to their friends, you won't have any problem getting subscribers. How do you do that? (You should be able to answer this in your sleep by now: content, nic
The best form of advertising for any kind of business is word of mouth advertising. It he can get your search drivers to be your biggest supporters and talk about you all the time to their friends, you won't have any problem getting subscribers. How do you do that? (You should be able to answer this in your sleep by now: content, nic
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e markets, benefits). It is still very early in the industry, but it won't be long before you see referral marketing programs that give subscribers some kind of discount or freebie for getting other people to subscribe to a podcast. With a little creativity, you may be able to start doing this right now.
Getting subscribers is all about providing value. If
Getting subscribers is all about providing value. If
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
people see the value, they will subscribe. Tell them about your program, tell them what the value is to them, and tell them how to subscribe, and tell them to get their friends to subscribe, and you should not have any problem building up a big list of subscribers.
And with this audience, you'll be able to get your views heard and maybe even make some money
And with this audience, you'll be able to get your views heard and maybe even make some money
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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