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What is Google Smart Pricing? Google Smart pricing is designed to help advertisers to improve the effectiveness of their adve

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rtising campaign over Google content network. As a result, Google is making less money since the cost to advertisers is reduc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed in order to provide a strong ROI. Indirectly, smart pricing affects the earnings of AdSense publishers because they are pa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

id lesser.

Unfortunately, smart pricing is not just affecting publisher's earning on one AdSense site, it affects the entire

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

AdSense account. Regardless of the high performance of other AdSense sites across the AdSense account, if one of your AdSense

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sites is smart priced, all of your AdSense sites will be affected.

AdSense publishers are earning less because of the low c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ost-per-1000-impressions (CPM). You could find AdSense publishers revealing their CPM in a forum when their accounts have bee

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

smart priced. They normally have low CPM ranging from $1.50 to $5. However, low CPM does not necessary implied that your acc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ount has been smart priced. AdSense sites in lower earning niche generally have lower CPM.

What can AdSense publishers do to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

avoid being smart priced? The best way to ensure your AdSense site is not affected by smart pricing is to create a good envi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

onment for advertisers and your readers. Creating compelling content for your targeted readers is as important as providing g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ood user experience on your site. The more targeted traffic to your AdSense site, the better quality clicks for advertisers.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Some AdSense publishers maintain good quality AdSense sites as well as "less than quality" sites under a single AdSense acco

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

unt. They are facing the risk of getting their AdSense account smart priced because any of the “less than quality” AdSense si

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e does not perform well could be smart priced easily. The increase in revenue of putting these "less than quality" websites c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ould be less than the loss of revenue due to smart pricing on the entire AdSense account.

The smart pricing system should no

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t only be viewed as a system to protect the interests of AdWord advertisers. It is also a system that indirectly benefits qua

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ity AdSense sites in the long term. The smart pricing system could force some AdSense publishers to drop those ‘low quality’

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sites. Perhaps with more quality sites, this could boost the advertisers' confidence to advertise in Google content network.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Hence, it will bring more competition for keywords. Eventually, AdSense publishers will benefit from the high paying keywords

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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