Main Subject - Internet and Businesses Online

This is the first part of two series of articles about How to Increase Your Google Adsense CTR. Many people think that they just have to copy and paste Google Adsense code into their website and start earning a huge amount of money from it. What

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a huge mistake! I also thought the same way two years ago. Later I realized that without optimization, that's impossible. Here I will share all of the tricks to increase my Google Adsense CTR that I found within the last two years.

Here a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e some tips to increase your Google Adsense CTR:

Make sure the ads that are appearing on your site are closely related with your content. This is the first thing you have to do because if your ads are not relevant, there's small possibi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lity that people will click on them. Then, what should you do to tackle this problem? Here are the tips:

Create a keyword rich content. I suggest you creating one topic a page.
Check your keyword rich cont

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nt and then mark some of your keywords as bold or italic. But don't do it too much, just do it 1 – 2 times per page. Otherwise, Google assumes you are doing spamming.

Use your keyword in your page title.

Use HTML Tag H1 as yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ur content title, and put your keyword in it. Don't forget to place this tag at the beginning of your content.

If all those tips still do not work, there is just one possibility: there are no ads that matched with your keyword! You can

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

check this out by using this marvelous tool from the Digital Point Website. It is called the Google Adsense Sandbox, and located in http://www.digitalpoint.com/tools/Adsense-sandbox/
You'll be asked to enter your selected keyword and it wil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l display every Adsense ads that's connected with that keyword. What if your suspicion is correct? Change your keyword! Do not worry; sometimes you just have to change one or two words.

Use wide ads (336x280, 300x250 or 25

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

x250). Because these are the best performing ads.

Blend your ads with your website themes. For example, if your background color is white, change your ads border and background color to white as well. If your background color is dark

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

(black), use bright color such as yellow as link color. This will decrease user ad-blindness.

Place your Google Adsense in these positions:

Above the fold
Above the fold is the top position

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of your page that's visible without your visitor having to scroll down. This is the best location that works for me. I place 336x280 ad unit in this location and it works very well. Why? Okay, back to our example. Your article is about "how to b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ake delicious bread". Someone finds it from search engine; when he opens it, he first sees ads about "baking school", "baking book" or "bread recipes". Who won't be interested?

In the middle of an article.
This works

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ell if your article is long (more than 500 words). People tend to stop for a while and look for something different while they read. I suggest using rectangular ads (125x125, 180x150, 300x250, 336x280, 250x250 ad unit) for this purpose and make

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

it left justified.

At the end of an article.
Many people reported that placing Google Adsense ads at the end of their article tends to work very well. This is because when people finish reading an interesting article,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they usually think "okay, what's next?" That's your chance! By placing Google Adsense ads at the end of this article, people will spend a minute to read it and then (maybe) click it. For example, you write an article about "how to bake delicious

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bread". And at the end of it, there are some ads about "bread recipes". Who won't be interested?

Regarding the fourth tip, I don't recommend you placing three ad units in a single page. From my experience, the number of ad unit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you place in a single page doesn't affect your CTR. In fact, I even found that placing three text ads in a single page make my ads "unblended". For example, I put 160x600, 468x60 and 336x280 ads on a single page. You know what? My 468x60 ads onl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y showed 3 ads in it, whereas my 336x280 ads only showed 2 ads in it! My suggestion is: use 1 – 2 ad unit and a single link unit on your page (Google allows 3 ad unit and 1 link unit to be placed on a single page).

Always use Link Unit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Many people never realize that Link Unit is the most profitable format if put in the right place. Try to place it near your navigation menu. People will misidentify it as a navigation menu and automatically read it. If your ads are closely rele

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

vant to your content, there's big possibility they will click it. I move the top navigation in one of my websites to the bottom section and replace it with 728x15 Link Unit Ads. You know what? My Google Adsense CTR increased by 200%!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Mentoring can be a great experience, but before you start take some some to make sure that mentoring is for you.

In the world of ecommerce the Internet is where everybody loves to buy everything from the teapot to the Ipod. Online commerce sales go well into the billions because of one word: convenience, which has allowed people to make purchases anytime, anywhere.

eBay got to where it is today by first attracting sellers. Buyers come for the large selection, and the impression of low prices. When they start finding out they can get it cheaper somewhere else, sellers will follow the buyers, and eBay will start scrambling to solicit sellers back.

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