Main Subject - Internet and Businesses Online

Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site sure

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly won't convert the casual visitor who may or may not be ready to buy what your are selling.

When spending money for pay-per-click (PPC) traffic, whether it is from Google Adwords, Overture, or a 2nd-tier PPC netwo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

k, the key is to track your traffic to see if it converts into sales. There are many software products and online services that can track your traffic. For a recommendation, visit: http://www.superiormarketingpart

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ers.com/adtracking.html

Many people that have tried Google Adwords have lost their shirt, so to speak. Some keywords on Google Adwords are cheap (keyword phrases start at a nickel per click). Some keyword phrases

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n Google Adwords can cost tens of dollars per click. If you end up paying high per-click prices on Google Adwords and don't sell a high-ticket item on your site, even the most enviable sales conversion rate won't

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

turn a profit.

There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising.

Secret #1 - Only bid on exact match keywords

G

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oogle Adwords has a few different 'keyword matching options' available. When a keyword is placed in brackets like this: [keyword], it is called an 'exact match.' This means that only when someone enters that EXACT

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

keyword phrase will your ad appear. It might occur to you that by limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase "cheap widgets" or even "widg

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t" singular, since only the keyword "widgets" plural is an exact match. Believe me, this is exactly what you want. Sure, it will take extra time to create an adgroup within the Google Adwords system for each keyw

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rd phrase you want to bid on, but you will know with 100% certainty which keyword(s) are converting into sales this way. If you do NOT use the exact match option in Google Adwords, then there is absolutely no way t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

know which keyword(s) are resulting in sales on your site.

Secret #2 - Bid to be in position #2 or 3

When someone searches on Google for your keyword, the first page of search results are going to reach the most p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eople. What you want to do is position your ad in one of the top 3 spots. You don't want position #1 necessarily, because that position costs the most and doesn't give you much more benefit than being in position

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or 3. You pay less for these spots than position 1 and gain most of the benefit.

By being in one of these top spots, your ad gets a higher 'click-thru rate' (CTR). This is good is because the Google Adwords syst

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

m actually rewards you for having an ad with a high CTR by charging you less per click! Google Adwords exists to make money for Google. If they have two companies advertising for the same keyword, and your ad pul

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s a 10% CTR and your competitor's ad for the same keyword pulls a 5% CTR, then Google Adwords makes more money from your ad. Google Adwords rewards you for this higher CTR by charging you less per click than your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ompetitor!

Secret #3 - Negatively qualify your ads

Admittedly, the problem with having an ad that has a great CTR is that it gets a lot of clicks! Unless your traffic converts into sales, it's hard to turn a profi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t on your Google Adwords ads. The key is to put words in the ad that DISCOURAGE people from clicking on the ad unless they 'pre-qualified' to convert to a sale. For example, if you have site that sells widgets tha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cost $10.00 each, then put something in one of the lines of text in your ad like 'Widgets cost only $10.00.' The only catch is that if your ad isn't getting a very good CTR in the first place, then a negative qua

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ifier is only going to reduce your CTR.

Your next step? There are many more techniques to learn that will increase the profitability of Google Adwords campaigns. The above tricks will start you off towards making G

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ogle Adwords work for you. Check back for Part 2 in this series. You can get a complete course that covers every tip and trick you will ever need by visiting: http://www.superiormarketingpartners.com/adwords.htm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You probably heard the same old BS from your upline that you must plug into the system and order their weekly motivational CDs if you want to be successful. And if you stop wasting your hard earned money on these useless audios, you will fail miserably with the company. Well, here is the REAL dark secret why your so called trusted upline pushes these weekly motivational tapes to you.

You never get a second chance to make a first impression, its as true with emails as face to face contact. Here's some simple steps to making a better first impression.

I am going to make a really bold statement here. List building is really easy. That's right - list building is really easy. I think that people try to make it more complex than it needs to be. They try to add steps that don’t need to be there...

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