Main Subject - Internet and Businesses Online

What if I told you I could dramatically increase the effectiveness of your search engine marketing program and catapult your conversion r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ates without even logging into Google AdWords? The solution is actually one of the most overlooked aspects of search engine advertising.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

his simple, yet small change in any search engine marketing campaign can immediately boost conversion rates, sales, and help gain a compe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

titive advantage. I'm talking about the proper use of SEM landing pages.

The beauty of search engine marketing is that visitors are pre-

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ualified and only visiting your site due to the fact that they entered a specific relevant search term. I've seen companies spend thousan

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ds of dollars bidding on popular keywords and ranking well, but then just drop visitors on their home page. I just shake my head when I s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e pages like this. You may get brand awareness but it's a big waste of money if your goal is converting visitors.

Studies have shown tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t if visitors are delivered directly to the product or service they were searching for, there is a much higher conversion rate compared t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the home page or even relevant category pages as the entry point. It's best to setup category-based AdGroups in Google with each url poi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nting to a targeted landing page. It may be more work up front to build all these extra landing pages, but trust me, it pays off.

In my

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

xperience, there are three main decisions a visitor makes during the conversion process. With each decision comes several simple facts th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at go through a visitors head during the decision process. You should study these facts and build your landing pages based on them.

Do I

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Stay or Go? (Usually decided in the first few seconds)
-Short, Easy-To-Complete Registration Forms
-Relevant & Targeted Headlin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e
-Specific Graphic (Product, Selling Points, Offer)
-Clear & Concise Copy
-Simple & Clear Layout
-Professional Desig

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Do I Want the Offer?
-Rich Media Information (Video, Demo, Screen Shots)
-Testimonials (White Paper, Case Study, Success Stor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y)
-Free Offer (Product Trial, Site Access)

Ok, I Want It
-Minimize Required Fields
-Opt Out Option
-Privacy Stateme

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t
-No Broken Links
-Shopping Cart Works
-Security Logos

Ok, now you know what goes through a visitors mind once they com

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e to a landing page. Now before getting too excited, I'd recommend jotting down your current SEM landing page statistics (i.e. CTR, conve

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sion rate, etc) before refining your landing page. This will give you a baseline report and great before/after data to present to managem

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ent in a month or two. I assure you after you incorporate these changes, you'll be a hero in your Marketing organization. Now get to work

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Always wanted to become an interior designer! Maybe you have what it takes to become an interior redesign professional!

Most think tanks these days have quite an online presence, as well they should. Nearly all the major think tanks now collaborate online with their members, researchers and folks all around the world. It takes a lot of preparation, planning and cooperation to bring it all together, as well as a little trail and error too. Online Think Tank IT Systems and schematics for intranets and their Internet System must be carefully considered.

A new ad and website conversion testing method is available which will revolutionize your online marketing success rate. Before now, the best marketers have used split testing religiously. That preference is changing as you read this.

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