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Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hat advertisers are paying. This was done to improve the relevance of its paid search results, attempting to impr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ove the user’s experience.

What is a Google's Quality Score?

Google's quality score is a ratin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Go

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gle Determine the Quality Score of a Landing Page?

Google's quality score rating is a totally automated

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

system that determines this number. Since there is no human involvement in this score, it is solely established

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y what Google's bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ong>

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
pike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Your keywords will become "inactive for search" which means that the combination of your quality score and maxim
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
m cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Low Quality Score

A low quality score can only be improved by improving the on page relevance of your
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
anding pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page fo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
idding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

Artic
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
le originally posted at: http://gdmitech.blogspot.com Jordan Levy is an SEM specialist at GDMI http://www.gdmi.ne

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Google Adwords Changes Algorithm For Quality Score On Landing Pages

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