Main Subject - Internet and Businesses Online

Can You Use PPC To Predict The Success Of Your Online and Off-Line Marketing?

May 16th, 2006

It is true.

Any business with access to the Internet can predict the succcess of its online and offline marketing by using Pay-Per-Click advertising.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Actually there are

three major benefits to be gained using Pay-Per-Click To Enhance Your Total Marketing Program

The first benefit is to measure the power of certain marketing claims.

This power can be measured in two ways. First what is th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

market searching for? What is the competition saying? What new approach can you develop to stand out from the competitor and get more people to go to your website? Now if you go on Yahoo, you’ll be able to see which keywords your prospective c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ustomers are using. You’ll know what they want and what they’re looking for. And you can bet that the same thing they’re searching for online is the same thing they want off-line…the need…the same benefits.

Also when you plug in the keywords in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Yahoo search you can see what your COMPETITORS are saying. Pretty much they’re making the same claim. And because they’re all saying the same thing, the net visitors don’t pay attention to them anymore. Imagine that you go on Yahoo, you type Bl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ood Pressure and 7 different websites tell you: “Lower Blood Pressure Naturally”. That is an interesting claim, but it has weakened as everybody starts using it.

Beat The Competition: Offer More Specifics

So now you know what your prospects ar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

really looking for: the amount of searches a specific keyword generates, the claims of your competition. So now you can create a plan of ATTACK. How can you make different claims and attract the searchers.

What unique performance does your pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

duct give? What honest and totally different claims can you make? For example, I was doing some ads for blood pressure, I wrote : ” Can you lower high blood pressure by using your lungs?”. This is better than saying: “Lower your blood pressure n

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

turally”. And each keyword that you select can be used to create a small ad.

Predict The Success of Your Online and Offline Marketing

And now we come to the second benefit of using Pay-Per-Click to predic the success of your online and off-lin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e marketing.

So you know what the competitors are saying. You can either improve on what they’re saying by being more specific or by taking a totally different approach. If your improvement or new approach is not effective, you will know very e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sily: NO CLICKS.

If an ad based on a certain claim doesn’t receive clicks, it means it doesn’t interest searchers, and it is your job to change the ad. This way you can get rid of dull marketing messages online, but you also know that these cla

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ims won’t interest people off-line either. So if you were about to run a full-page magazine ad blazoning this claim, you’ll save yourself money by not creating an ad on this losing appeal.

A Yahoo Ad or Sponsored Link Is Like A Headline In a 5-

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

illion Subscribers Magazines Or Newspaper

Now the third benefit of using Pay-per-Click advertising to predict the success of your online and off-line marketing is this.

As you test the small ads on the search engine, you can have similar headl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ines based on the same claims.

You see: your little ad on Yahoo or Google is like your headline in a big newspaper or magazine, a newspaper or magazines with millions of readers who want information, who have needs to solve. So if your Yahoo or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Google ad stops them, then you have gained their attention, you must keep their attention to read your full story and order on the spot.

So Pay-Per-Click lets you know the winning appeal. When I write “The War Against Silent Hypertension: Can Y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou Lower Your Blood Pressure Using Your Lungs?”, some people click. So I know that these people are looking for a natural treatment for their high blood pressure, and if only I can deliver on this question, they will read further and eventuallly

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

order. And I am quite sure many companies are spending thousands of dollars on some “dull claims” that don’t make people stop and read.

If only businesses would stop and look at Pay-Per-Click as a testing tool, a natural testing tool, a more re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

liable testing tool, more reliable than focus group (where people say things to please you). Online people are in their privacy, and in front of the computer, all desires, all yearnings, all obsessions voice themselves in the form of keyword sea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ches. People click because they’re interested. They read because they want the information, it important for them. They’re not reading to please you.

If only businesses could have this approach, they would stop wasting money on dull marketing m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

essages, they would know beforehand their winning appeals so that when they go into newspaper advertising, they can spend their money on a certainty. Businesses would stop gambling their money on uncertain claims, too common claims.

Swans G Pau

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article illustrates the importance of succession planning. Many leaders fail to plan for their successors as a result what they have built collapsed because nobody was planned to take over.

Worried about being perceived as pushy, sales professionals often resist making sales calls or follow-up calls to their prospects or current customers. However, expecting prospects and - or customers to call is the same as expecting prospects to do the sales person's job.

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