Main Subject - Internet and Businesses Online

Google AdWords is one of the most cost-effective platforms in the world to grow your business by gaining new customers online. Yet

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ignoring the Google AdWords Quality Score has forced many advertisers to spend through the roof. Google rewards you for being relev

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nt to what a person is searching for.

Your Quality Score along with your maximum CPC (cost-per-click, or how much you are willing t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pay when someone clicks on your ad) determines your ad’s position in the paid search results. The higher your Quality Score, the l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

wer the CPC required by Google to trigger the showing of ads. Here are a few opinions about things you can do to possibly optimize

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your ads.

Relevance of Your Ad's Text

When you create keywords in ad groups that are very tightly and closely aligned, it h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lps ensure that your ad text will be relevant to the keywords searched. For instance, if you sell 30 different types of a particula

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

product, create a separate ad group for each product type. It will take a lot more time and effort than creating one ad over a w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

de keyword universe, but your rewards will more than justify your time spent.

Your Keyword’s Click-Through Rate

When your a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ds are optimized by making your ad copy and body copy extremely relevant to the keywords chosen, you should notice an improvement in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

response, hence a higher click-through-rate (CTR). By using highly relevant, laser-targeted keywords, you’re giving Google’s users

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

xactly what they’re looking for at the moment they need it.

Your Historical Performance

Monitor the performance of your key

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ords and examine the reasons why your keyword may not be achieving an optimal Quality Score. Some advertisers do not account for si

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ngular/plural separation in their ads. As a result, they are leaving a lot of money on the table. When you target your ad groups t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ward the singular and plural versions of your keywords separately, you are in a position to gain a definitive advantage against your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

competition.

The Content of Your Landing Page

It is important that the page users land on is pertinent to their search. Ho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

do you create a relevant landing page? Give the users what they’re looking for immediately upon their arrival at your site. Don’t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

make them dig for it or they’ll hit their browser’s back button in a hurry.

Your Website

This part is critically important.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Present your customer offers on a fully functional, feature-rich, content-rich website.

Google wants to provide its users with a q

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ality search experience. By taking the time to optimize your ad campaigns, you can create a win-win situation for everyone involved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Google AdWords Quality Score – Why You Can't Afford to Ignore It

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