Main Subject - Internet and Businesses Online

In Part 1 of this article, we looked at the various pay for performance advertising models offered by Yahoo! Search Marketing. In this article, we will look at the remaining pay for performance search engine models on our list, starting with Google AdWords.

Google AdWord

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s™

Similar to Yahoo! Sponsored Search, Google AdWords https://adwords.google.com/ gives web site owners the ability to promote their site when particular keyword or key phrase searches are conducted at Google and their partner sites.

Your ads usually appear on the right

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

side of results pages in a “call out” box under the heading “Sponsored Links”. Your AdWords text or image ads appear on search result pages for the keywords you buy, and can be targeted by language and country.

With Google AdWords' cost-per-click (CPC) pricing, you pay

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

only when a customer clicks on your ad, regardless of how many times it's shown. Google adjusts your bids automatically to keep you ahead of your competition at the lowest possible price. Google Adwords results appear on Google search results pages, Google’s distribution

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

partner sites, Google Gmail, and numerous content sites which are syndicated through the Google Adsense program.

For more information on Google AdWords, Click Here: https://adwords.google.com/.

Google AdSense™

Google AdSense is a way for webmasters to generate income f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rom their sites by displaying text or image advertisements from companies participating in the Google AdWords program.

You can display targeted advertising for your content pages or you can add a Google search box to your site and show targeted ads on search results page

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s. When visitors click on these ads, Google pays you a fee. The ads are targeted to the content already on your page so they are not as intrusive to your visitors.

For more information on Google AdSense, Click Here: https://www.google.com/adsense/.

LookSmart LookListing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

™

The LookSmart Directory http://www.looksmart.com/ originally offered a Paid Submission model and then transformed it into a Pay For Performance model, removing their Express Submit directory submission service and receiving a lot of criticism in the process.

To have y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our site included in LookSmart.com, you must pay a per click fee when visitors click on your listing, similar to the Yahoo! Search Submit Express model. The "relevancy keywords", title and description chosen during the set up of your listing determine when your site appea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs for searches.

There is no free submission option to Looksmart and the only way to get your site into their directory is to either pay for their LookListings or submit your site via the Zeal directory http://www.zeal.com, which is only an option available to non-profit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sites.

LookSmart LookListings work like this:

1) Create Your Listing which includes:

- site description & title
- relevancy keywords (for keyword targeted listings)
- directory category

2) Set Your Monthly Budget:

- set your maximum monthly budget
- s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

et your maximum click rates for each URL (for keyword targeted listings)
- your account is debited USD 0.15 per click (for inclusion-targeted listings)
- minimum account deposit totaling your maximum monthly budget
- each campaign has a minimum monthly budg

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

et of USD 15

3) Account Management

- traffic reporting
- automatic monthly account refills (from your nominated credit card)
- adjust your budget
- update description, title and relevancy keywords
- bids monitored automatically (for keyword targeted

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

listings)

LookListings appear on sites across the LookSmart Network including LookSmart, Lycos, Mamma.com and CNET Search.

For more information on LookSmart LookListings, Click Here: vhttp://listings.looksmart.com/help/faq.jhtml?showFaq=new.

Other Pay-Per-Click Provide

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s

Apart from the big players, there are a large number of other medium-sized search providers selling pay-per-click search advertising. These include:

- FindWhat http://www.findwhat.com/

- Enhance (formerly ah-ha) http://www.enhance.com/

- Kanoodle http://www.kanoodle

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.com/

- Espotting http://www.espotting.com/

- 7Search http://www.7search.com/

- GoClick http://www.goclick.com/

- ePilot.com http://www.epilot.com/

- Lycos Insite AdBuyer http://insite.lycos.com/

- Mirago http://www.mirago.com/

- Search123 http://search123.com/

Of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

course there are hundreds more PPC engines, many of which can be found via the sites listed in our Further Reading section below.

Don’t be afraid to set-up some test pay per click campaigns to dip your toes into the paid advertising waters. You don’t have to have a larg

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e budget to reap rewards, just a willingness to experiment and apply what you learn to improve your campaigns. What you do with all your extra traffic is up to you!

Further Reading

Pay Per Click Search Engines (CPC / PPC)
http://searchenginewatch.com/links/article.p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hp/2156291

Pay Per Click Search Engines on Pandia http://www.pandia.com/optimization/ppc.html

Pay Per Click Search Engines on Search Engine Guide
http://www.searchengineguide.com/payperclick.html

PayPerClickSearchEngines.com
http://www.payperclicksearchengines.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

com/other-pay-per-click-search-engines.shtml

Buying Your Way In: Search Engine Advertising Chart
http://searchenginewatch.com/webmasters/article.php/2167941

Pay Per Click Analyst http://www.payperclickanalyst.com/

Pay Per Click Guide http://www.payperclickguide.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/72713/mainsubjects-Beginners-Guide-to-Pay-Per-Click-Search-Engines-Part-2.html">Beginner's Guide to Pay Per Click Search Engines (Part 2)</a>

BB link (for phorums):
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Main Subject - Beginner's Guide to Pay Per Click Search Engines (Part 2)

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