Main Subject - Internet and Businesses Online

Like many people who run a business via the Internet, I use affiliate programs to supplement my income.

One of the affiliate products I use myself and love to promote - Proposal Kit at ht

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tp://www.proposalkit.com/kits/pkhelp.htm - had been performing particularly well for me recently and I decided to help things along by creating a Google AdWords campaign based around my re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

iews of the product.

After one month, the campaign was going ok, I was getting a few sales here and there and certainly making a good ROI on the promotion. However, although my Click Thro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

gh Rate (CTR) was pretty good (1.2%), it was starting to slide backwards and I thought I could do better.

As you probably know, your ad position in Google relies heavily on your CTR compa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ed to that of your competitors, so I was keen to turn things around and keep my high ad positions.

Around this time, I bought Nick Usborne's book Net Words and started to read it, taking

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

otes as I went. I realized that according to Nick's philosophy, my AdWords ads were flat and boring. They were just not appealing enough to entice people to click on them.

As Nick explain

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in his book, "Being blah guarantees you'll never be heard".

So I set about re-writing some of my ad text to speak more directly to my audience and ask them a question that required a res

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onse. Below is an example of an ad targeting the search query business proposal before I changed the text:

Business Proposal Kit
Close the sale with a professional
business prop

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sal template kit.

And here is the text I replaced it with:

Need a business proposal?
Create your own professional
proposal with our template kit.

The aim was to get my average

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

CTR for the entire campaign up to around 2% from the existing 1.2% it was sitting at. I logged off for the evening and went to bed, not expecting too much. The next morning, I had messages

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in my email in-box advising me that I had made 3 sales overnight! I was quite excited and logged into AdWords to see how things were going.

Sure enough, my clicks were way up and two of t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he three AdGroups I had edited were showing an average 33% CTR! My overall campaign CTR had risen from 1.2% to 2.4%. I had never experienced CTR that high before. The ad I had changed used

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to show a 2.5% CTR and after a few days the replacement ad displayed a 4.3% CTR.

More motivated now, I studied the ads that had attracted the most clicks and created more ads around relat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d keywords and phrases, using similar headlines to the ads that were performing the best. This time, I incorporated Nick's advice to use short and punchy copy.

Below is an example of an a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

I was using to target the search query seo contract before I changed the text:

Sample SEO contract
Proposal Kit provides a perfect SEO
contract template. Read our review.

And

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ere is the text I replaced it with:

Need an SEO contract?
Create yours.
Today.

After another week, my average CTR for the whole campaign jumped from 2.4% to 4% and I had a coup

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e of ads showing 100% CTR! You can imagine how excited I was. Of course the high CTR builds on itself because the higher your CTR, the higher your ad position and the higher your ad positi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n, the more clicks it is likely to attract. So my campaign had jumped from 1.3% in the first month, to 2.4% in the second month and after my fine-tuning, it's now showing a 4% CTR consiste

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tly. And the sales? Well I now average between seven and ten sales per week, up from two per week over the past six months and my affiliate commission is at an all time record.

The exerci

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e just goes to show that a few thoughtful tweaks to your ad copy can make a HUGE difference to your bottom line. So what are you waiting for? Go tweak that copy in your own PPC campaigns..

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Getting money fast is a situation that faces most of us at different points in our life. Typically one would have three standard choices - take on a second job/extra shifts, ask friends or family to borrow some cash, or take out a loan from the bank. Today we have a fourth choice - to make quick cash by using the power of the internet.

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Main Subject - How to Improve your Click Through Rate in Google AdWords

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