Main Subject - Internet and Businesses Online

1. Bidding too high
2. Theme Your Adgroups
3. Bidding On To Many General Keywords
4. Bad Ad
5. Bad Landing Page

1. Biding Too High

When testing a campa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ign keep your initial bids low - start as low as you can. You don't want to compete with the top listings in a bid war. If you find you are buried from bidding too low raise your b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ds a little at a time. If Adwords has set your minimum bid high and it is not possible to get listed for less than 35 cents a click than you might need to look into optimizing your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

landing page for Adwords.

2. Theme Your Adgroups

When naming your adgroups make sure that the name is themed around your keywords. If you were selling flowers you would br

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ak your Adgroups into the types of flowers you are selling.

E.g. Adgroup Name Roses

Keywords: roses, roses online, red roses, roses for sale

Try not to have too many keywords p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r adgroup. Try to keep under 75 keywords. If your adgroup requires more than that create more adgroups with the same name number them chronologically.

Adgroup Name:
Roses1

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

> Roses2
Roses3 etc.

Theming Adgroups is important. It will save you a lot of time working your campaigns because you will find everything easy and it also helps to target y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur ads and split test ads for the specific keyword.

3. Bidding on Too Many General Keyword Terms

Be careful when bidding on general keyword terms. Typically you will have

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ore success being very specific to your product/service. What are some general keyword terms?

Flowers
Flower
Daffodils
Yellow flowers

These words are too general b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cause the majority of searchers typing these words in probably won't be looking to buy flowers from an online flower shop.

Here is an example of specific keyword terms:

Red roses

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

online
Online flower store
Online flower store Toronto
Buy roses online

The people searching on these keyword terms are much better prospects! They are looking for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

flowers online. The rule of thumb is the better you target your campaign the better results you will get with a lower adspend, you will be reducing costs by limiting your spend on

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eneral keyword terms.

Don't bid on general keyword terms until you've had some experience with Adwords. The traffic flow is high but the quality usually isn't as good and you are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aying for every visitor to your website.

4. Bad Ad

A good Ad Can do wonders. A bad will produce bad results, or at best mediocre results. Here is a bad ad:

Johns Flower

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hop
Come see the flowers in my
flower shop
example.com

That is a hell of a boring ad. Those prospects at home finding John's ad will most likely skim that ad and go

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to John’s competitors.

Here is an example of a good ad:

Save Huge On Flowers
Thousands of flowers - Low prices
Free delivery on orders over $25!
example.com

This

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ad promises low prices, and free delivery and a great selection. This will appeal to the audience. Always follow through with what you promise in an ad.

5. Bad Landing Page

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

You want to keep your landing page relevant to your keywords. Focus on content that your visitors will find engaging. Give them a reason to come back. If your visitor finds you on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a keyword term, make sure your site has specific information for that visitor. Make sure your site is easy to navigate and appealing to look at. It doesn’t have to be extraordinary

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and fancy. Just focus the graphics and content around your keywords. Too many bells and whistles can hurt sales. Offer competitive prices, if you can afford it, offer free shipping

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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