Main Subject - Internet and Businesses Online

Better than newspaper, direct mail or yellow page advertising, Google AdWords is the direct marketing engine for our generation. It is one of the fastest and best ways to create web traffic and increase your online business presen

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ce. AdWords rewards those who are on top of their game and penalizes everyone else. It's easy to outperform the amateurs -- if you know the secrets -- and if you know what you’re doing!

When I help other small business owners an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

home business entrepreneurs, I am constantly amazed with the haphazardness by which they initially set-up their Google AdWords Campaigns. Done wrong and AdWords will quickly eat up your advertising budget. And believe me, there

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re thousands of small business owners losing money everyday on AdWords.

Since I've seen so many AdWords Campaigns set-up incorrectly, I want share another “UnPublished Secret”.

Budget – When most people es

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ablish their AdWords budget, they typically think about what they have available to spend or how much their willing to lose. The trick to establishing your budget is to think in a totally different way. I typically use $2,000 - $

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

,000 per campaign per day and usually budget $20,000 - $50,000 per day in total. This might seem like ridiculous amount of money for a small business owner like me to risk. Yet I do this, not because I have a spare $50k, but rath

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r because I truly believe that my business is designed to help others. How else could I reach as many people as I do? By using the laws of attraction, I am positioning myself for the loads of customers that I plan to bring into m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

website. This “Be-Do-Have” approach nets me tons of daily traffic, and rarely, do I ever, even come close to my budget. Google likes the fact that I’m putting all my chips into the game and rewards me generously. I simply monit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r my campaigns, and if I see that I am attracting more business than I can handle, I simply pause my AdWords until later. I find that there’s about a 30% lag from what Google says I’ve spent at that current time, until it’s all ta

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lied at the end of the day. For example, if Google tells me that I’ve spent $100 on AdWords up until a certain point in the day, and I pause a campaign, I would expect to spend approximately $130 in total, when everything is said

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd done. Still, it’s the mindset of an entrepreneur that Google is looking for. If you are playing it safe with $50 or $100 budgets, I suggest that you play to win with $1,000 - $5,000 daily budgets and your results will demonstr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

te your commitment.

Delivery Method – There are two possible selections that Google gives you. The default selection is “Standard: Show ads evenly over time”. Again, I believe this default selection is pl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ying the game safe. By taking your AdWords campaign to the next level and selecting “Accelerated: Show ads as quickly as possible”, you are now stepping up the plate. Fail fast and you will quickly learn what works. Then, make mo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ifications to your campaigns and move onwards to success more rapidly.

Position Preference – To the surprise of many people, research tells us that the best position in Google AdWords is not #1. Eye studie

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

confirm that the best positions to showcase your ads are really #4 through #6. If your ads are still languishing in positions beyond #10 or #12, I suggest that you change your ad, increase your bid or drop your campaign. Most pe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ple don’t go beyond the first page and you’re just kidding yourself to think that a lot people will find you buried deep in the bowels of Google.

Ad Serving – Google gives us two options again. While the d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fault option, “Optimize: Show better-performing ads more often” may sound good, it does not follow important direct marketing principles or enable us to develop a statistically valid split-test. By selecting “Rotate: Show ads more

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

evenly”, you can accurately and effectively split-test two ads without skewing your results. After each ad has been clicked at least 30 times, you’ll have a statistically valid “winner” at a 95% confidence level. Drop the losing

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d and keep trying to beat your control ad. This is the essence of direct marketing and a key to improving your AdWords results.

The principles outlined here provide you with a solid foundation to continuously bring "cash-in-hand

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rospects" to the front door of your website. By simply using Google AdWords and my other "tricks of the trade", you can build effective pay-per-click advertising campaigns for your business today. Here’s to your immediate success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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