Main Subject - Internet and Businesses Online

I had an email the other day from a friend who has a new website that is only few months old. He is selling a good set of products that are priced well and on a well designed website, which still needs SEO. Not to mentio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n that there is a hell of a lot of room in the market for his products, as I found out after a little investigation.

However because he was entering the Xmas period and any organic SEO would be too slow, he decided to go

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the way on PPC. I said good idea just make sure you target your keywords properly. Big mistake on my part as I should have asked him what his understanding of PPC’s and targeting the right keywords and keyword phrases, s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o your ROI remains high.

He had also decided to use a combination of Google Adwords, Yahoo Search Marketing (Formally Overture) and Miva (Formally Findwhat). Anyway I hadn’t heard from him for sometime, until 6 weeks bef

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ore Xmas. He had spent quite a few thousand dollars on PPC’s and had only made about 8 sales, losing a large amount of money. So needless to say he was very disappointed and was asking for help.

Now discounting Click Fr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aud, I asked to have a look at the list of keywords he was using across all the services. I also had a look at keywords and keywords phrases that I thought were relevant to the products that he was selling. I checked als

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o across all the 3 PPC services. After about 2 hours work I had nailed it.

His business was “New Zealand Maori Arts, Paintings and Carvings”, not his real business, but I am using this so not to expose his mistake to eve

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ryone reading this. Also the example is still the same! “Maori Art, Paintings and Carvings” is actually a great love of mine.

Here is a small list of his chosen Keywords and Keyword phrases:

Art, Carvings, Contemporary

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Art, Indigenous Art, Paintings, Tribal Art etc….

When I asked why he said because they all had good search counts on them, was his answer! This was mistake number 1! Mistake number 2 was a lot of these keywords phrases

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

had very large click amounts on them around the $5-$9 per click mark! Mistake number 3 was he was choosing too generalized keywords and keywords phrases.

So it was time to make a change. Here are the basics:

Set a Gro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ss limit on each PPC service for example say $100. You can then work out your ROI from here. If it doesn’t work out then, either change the PPC service or your Keywords

Set a daily limit on each PPC service for example

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

say $20 a day. ROI, plus you can monitor which keyword phrase, is making you the most money.

Choose your Keywords and Keyword Phrases effectively. Art, Carvings, Contemporary Art, Indigenous Art, Paintings, Tribal Art w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ere too generalized. Art for example could mean any type of art from Van Gogh to Kids Art, so you are going to get a lot of wasted clicks which cost money. He should have looked at more specifics such as, New Zealand Mao

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ri Art, Maori Art, New Zealand Carving, New Zealand Indigenous Art, and Maori Carvings. All are highly specific to what he is selling. There maybe less clicks, but more sales or inquires.

Check the bid values, you may f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ind that one phrase may have $2 a click at one PPC service and only 10 cents at another.

Track you conversions from all chosen keywords and keywords phrases from all services. You can either do this yourself, by setting

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

up separate urls for keywords or using tracking software or scripts, to monitor which keyword or keyword phrase is pulling in the most sales.

The most important and the biggest mistake is how you choose your keywords. Pe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ople are still falling into the trap that relevant keywords to their products or services that have high searches are going to bring heaps of buyers. In most cases the answer is no, as they are looking at a generalized.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Another good example of this was a “Shoe Salesman in Toronto, who only wanted to sell his designer shoes in Toronto, so he bid on the keyword Shoes, the bids were about $8 a click. The keyword Shoes had hundreds of thousa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nds of searches a month, but they were US wide, wonder how much that cost him, before he worked it out”.

The end result was that he spent less than $780 on his PPC campaign up to Xmas and made 7 times as much sales and a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lot of inquires. His average sale was around $143, making $8000 in sales. A big improvement, just from making a few basic changes!

There are a few exceptions to the rules, but that another topic that I will write about.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Time tracking is essential for al businesses. You need to be able to know just how productive your business is. In many cases, accurate tracking can lead to instances where you’ll be able to see just what is holding your company back from reaching its goals. Time is valuable and you do not have much to throw away on useless products. Instead, you need high quality software to get the job done correctly.

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The best salespeople have forgotten more valuable strategies than mere amateurs will ever know. Here are five crucial things you forgot, if you're in sales, sales management, or sales training.

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