Main Subject - Internet and Businesses Online

What I'm about to say may surprise you. If you're an old advertising / marketing guy or gal, you'll get my drift immediately. Somehow with all the might that Google has, it just might in fact be a little too tightly focused. Logically I totally

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

get their view on keeping it all relevant and targeted. But you know what, I'm human and so are you and holy cow, we're not built that way. I like being a little untargeted, non relevant at times, and when the good Lord is willing, maybe even sp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ntaneous!

Okay, so here's where I'm going with all this. The internet & Google, more to the point, has truly become the fourth media, after newspaper, radio and television. No question there at all. While I totally appreciate Google's attempt t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

keep everything focused and relevant on the search engine side, I actually do miss the distractions on the ad side. You know, a billboard that catches your attention and suggests where you might eat lunch. The check out at Wal-Mart or any varie

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ty store, with their plethora of useless things to buy on impulse. And yes, we buy billions and billions of dollars worth of things on impulse every single day.

Granted I may still buy the targeted items I see advertised through AdWords on Goog

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e, but they have clearly taken all the spontaneous spirit out of my shopping experience. Something the human condition has craved for so very long. God forbid grocery stores were able to completely target you like that. It might work, and I'm su

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e it would actually. Just dropped in to buy some dog food and as I near the check out, the only things there are Dog Treats, Dog Leashes, Dog Shampoo .. you get my drift. When am I gonna snag that chocolate bar I don't need, but will truly enjoy

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

.

I spent 30 years in media, in radio advertising to be more specific. And I can honestly tell you, that if we priced the sponsorship of the Weather Forecast at $150.00 for 30 seconds of air time, advertisers were lined up to buy it. We did not

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

restrict them by their actual product. It was first come, first served. So the Weather was often brought to you by McDonald's, nothing relevant to the weather at all, they just bought that spot because it had the most listeners in the hour. Seem

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

smart and targeted to a degree.

We have gone from eating at home, to dining in a restaurant, to eating in a fast food establishment, to today, and the drive thru or skid mark lunch as I call it. What's next, the food patch, and I'll never have

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to stop in at all! Clearly, it's getting a bit too tight don't ya think?!

I really do think that if McDonald's or Wal-Mart or you and I want to advertise anywhere on Google there should be no restriction. The price of the ad's location will det

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ermine who ultimately goes where. But let me decide, if I want to be relevant or not!

Yahoo was the giant for many years, got fat I guess and Google just swept in and did so in a big way. In my opinion, there is room here to move this giant cal

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ed Google, and I think another giant like Yahoo could just be the one to do it. Focus and target and relevant .. sure, let's do all that .. but let's also have some fun too! The Google system itself is a fantastic assortment of algorithms far to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

complicated to properly understand but then so are we the people. A highly complex assortment of personalities, with needs and wants. A very daunting task to effectively marry the two.

I must admit that I'm even bothering to mention all this be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cause of my long career in the advertising game, and also because of my actual day to day use of the Google Search Engine and also the Google Adwords Program. This much I know from experience, you will lose a great deal of money using Adwords, u

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

less you have done your homework, or at the very least, done some serious reading and use the proper software to assist you. Google doesn't make it easy to advertise there but there are ways to make things work.

You may love and hate Google for

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a great many reasons, but to be successful with Adwords, Keyword Elite is a great place to start. Oh sure, it may sound like some kind of shameless advertising plug, but it will certainly save you countless hours on the research side, and it wil

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l open new doors, as it actually suggests other powerful keywords to consider, that you would not have thought of. And you know what, if you really work at it, you might even get your ad to show up on a completely irrelevant page, bringing me ri

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ht back to my original story of allowing me to do some impulse buying. If leveraging your time is important to you, I would highly suggest the software route I mentioned.

So maybe the next time I'm on Google searching for my favorite holiday de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tination, I'll run into your ad selling widgets. It won't be relevant or even targeted, but it'll sure put a huge smile on my face when I see that ad so totally out of place. Long live impulse buying and my right to choose what's relevant or not

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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