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PPC can be a minefield, creating as many problems as it solves – especially if money is an issue. PPC

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can get very expensive very quickly.

Here are some tricks and tips:

Don’t use any words that could be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

considered trademarked, such as “McDonald’s” or “ToysRUs.” In many cases, these phrases will result in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your account being suspended. Even worse, you could find yourself in a bit of legal hot water – compan

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es like these take their trademarks very seriously, and do not take kindly to people who use them for t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eir own purposes. If for some reason you need to use a trademarked word or phrase, do yourself a favor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and get permission before you use it.

Be wary of the promises you make. People are motivated by promi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ses of free stuff beyond, but oftentimes that motivation only goes so far. If you offer something for

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ree, chances are you’ll get lots of click-throughs, but most will only be people in search of something

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

for nothing, which doesn’t do your business any good. In fact, it will cost you money because you have

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to pay for the fact that they clicked on your ad. If you don’t make such promises up front, you may ge

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fewer click-throughs, but the people who do click on your ad will more likely be serious buyers.

As m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ntioned above, it’s imperative that you create destination pages. But that job doesn’t stop once the p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ge is created. Periodically check your conversion rates for each page, and if you find that one is suf

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fering much worse than another, change it up. Just as it is important to change the order of your word

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in your ad campaign, changing your destination pages will help you optimize your conversion rate.

PPC

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

then, can be an inexpensive easy way to drive traffic to your site, but it can easily get out of hand.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Make sure you crunch the numbers are bid according to how much you can actually afford while still pot

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntially making a profit. It won’t do you any good to big so high that your site is ranked first if you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can’t afford to sell your product at a rate that will still garner you a profit. Stay on top of things

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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