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Main Subject - Google Adwords and Making Money
There is no doubt in my mind that Google, together with eBay, Yahoo and Amazon, is one of the biggest revolutions that the Internet has provided to us.
Today, Google is worth over US$100 billion simply because it has managed to successfully exploit th
Today, Google is worth over US$100 billion simply because it has managed to successfully exploit th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e money-making potential of what is still its free service - the Google Search Engine!
How did it do so? With a product called Google Adwords. As I've said in my other blogs, Google's main competitor today is not Yahoo or MSN. It competes with the tra
How did it do so? With a product called Google Adwords. As I've said in my other blogs, Google's main competitor today is not Yahoo or MSN. It competes with the tra
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ditional, more established MEDIA companies like CNN, NBC, BBC etc.
Why? Let's suppose you want to advertise a product or service. A few years ago, you would have placed an advert in the newspaper, on radio and/or on TV. True, you can still do so today
Why? Let's suppose you want to advertise a product or service. A few years ago, you would have placed an advert in the newspaper, on radio and/or on TV. True, you can still do so today
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
but you now have another great choice. To advertise on Google Adwords!
Google today reaches more people than any national TV company. And it only advertises your product to people who have shown a vague interest in it by typing some relevant keywords
Google today reaches more people than any national TV company. And it only advertises your product to people who have shown a vague interest in it by typing some relevant keywords
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
in its search engine. Even better, you do not have to pay Google a cent unless someone clicks on the link to the product or service you advertised. Now do you understand why it is a huge success?
So does this mean that you should use Google Adwords to
So does this mean that you should use Google Adwords to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
make money online? The answer is No, you should use Google Adwords only to market a product or service online!
Google is great to divert traffic to your website - for the ordinary home-based business, there is probably no better tool. But it can be ve
Google is great to divert traffic to your website - for the ordinary home-based business, there is probably no better tool. But it can be ve
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ry dangerous - use it like a knife. The costs can rack up very quickly. If you are on a limited marketing budget, this will be costly.
Since I have lost over US$2,500 spending money on Google Adwords, I cannot claim to be an expert at it. But I am sur
Since I have lost over US$2,500 spending money on Google Adwords, I cannot claim to be an expert at it. But I am sur
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
that if there is one lesson you can draw from it, is BE CAREFUL OF Google Adwords. It is not a licence to print money like some people claim. And if you do want to use Google Adwords to promote your product or service, be sure to buy an ebook on how t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
o use it - I have given a selection below. The cost of one ebook will be far less than what you will WASTE ON Google Adwords if you do not know what you are doing. Trust me!
As stated above, use Google Adwords, only to market a product or service. Do
As stated above, use Google Adwords, only to market a product or service. Do
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ot use it together with marketing sites such as Clickbank or Commission Junction to drive traffic to other people's sites. Clickbank wins, Google wins, the publisher wins, BUT YOU WILL LOSE!
Make sure that you have set aside a marketing budget to spen
Make sure that you have set aside a marketing budget to spen
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d on Google Adwords and state your maximum spending limit on Adwords. Otherwise, you will literally burn money that you can't afford!
Make sure that you use the broadmatch function with the keywords you are buying - they will give you more visibility
Make sure that you use the broadmatch function with the keywords you are buying - they will give you more visibility
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
on Google;
If you own your own website, use Google Adsense too (see my related blog), this will give you a residual source of income;
Remember that Google Adwords ranks your listing using various criteria. The price you are willing to pay is only o
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e of them, albeit a major one. A listing that generates more clicks can well be placed above yours if it is generating more clicks.
This means that when you have started purchasing a keyword, you should expect to pay more. But if you have generated so
This means that when you have started purchasing a keyword, you should expect to pay more. But if you have generated so
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
me successful clicks, you should bid less and hence reduce your costs. You may still be placed around the same average position or maybe even better.
Log into your Google Adwords account every day and monitor your costs. Otherwise, the costs will qui
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
kly spiral out of control. You can run a budget of several millions of dollars if you are a large company. If if you are the small home-based business who is marketing his (or someone else's) product, chances are that you are generating this marketing
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
money out of your paycheck or savings. So clearly, this money is limited and means a lot to you. Actively monitor the keywords that are generating clicks, and lower your bids on those that have been generating clicks;
Remember, Google Adwords is like
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
a car. It can be used to take you from A to B, but it can get you into a nasty accident. So just like you would learn how to drive a car before actually driving, I strongly urge you to buy one of the following ebooks and read thoroughly before you star
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t using Google Adwords.
Whilst I have carefully chosen 3 ebooks to suit various extents to which you want to use Google Adwords, I think that they are all of value and the price you pay, in every case, is well worth what it can otherwise cost you.
Ho
Whilst I have carefully chosen 3 ebooks to suit various extents to which you want to use Google Adwords, I think that they are all of value and the price you pay, in every case, is well worth what it can otherwise cost you.
Ho
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
much time will Google Adwords require from you? As much as you are willing to give. I spend about 1 hour every day reviewing my campaigns (when I run them). But you will need to do more than that - say 2/3 hours a day - when you start in order to get
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the hang of it.
And finally, remember that Google takes money by bank transfer out of your bank account each month. So make sure you have money to pay for the marketing. Non-payment will result in account suspension and a bad credit rating.
Good luck
And finally, remember that Google takes money by bank transfer out of your bank account each month. So make sure you have money to pay for the marketing. Non-payment will result in account suspension and a bad credit rating.
Good luck
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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