Main Subject - Internet and Businesses Online

A few years ago, a friend and I decided to start an Internet Oldies Radio Station. After doing all the things necessary to get our station up and running, we were ready to broadcast to the 'world'. We quickly discovered however t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat there were already hundreds of Oldies stations online, and it was going to take some time to get our site established and recognized by the major search engines. Wanting to get some momentum going, we decided to come up with

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ome ways to get some instant traffic to our site. One of the ways in which we decided to accomplish this was by using PPC(Pay Per Click) advertising. It was my task to come up with the 'keywords' that would drive traffic to our s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

te. After spending some time compiling a list, I then proceeded to market our site through several PPC search engines.

Over the next couple of weeks, we were elated to find that we were suddenly getting lots of traffic to our Ol

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dies site. It almost seemed like magic; one day no traffic, the next, a deluge. After a couple of months however we realized that while our traffic statistics were soaring, we weren't making a lot of sales. Since I was using seve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

al PPC search engines, I figured that the problem had to be with our ads, and not the search engines themselves. After a good bit of analysis, I realized that the problem was with the keywords I was using. Instead of using keywo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ds that accurately described our site such as 'Oldies Internet Radio Station', 'Internet Oldies Music' and things such as that, I was using general terms like '50's', 'Oldies', 'Music', and lots of other keywords that meant a tho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

usand different things to different people. My keywords were too vague and general in nature. After realizing the mistake I was making, I honed in on the right keywords, and saw a vast improvement in our results. The kicker is th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t although our traffic dropped significantly, our sales increased!

Using the right keywords can make all the difference in whether or not PPC advertising works for you. Once you understand what your business is about, you need t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

determine the 'key' words that accurately describe your business. Take some time to brainstorm and list everything that comes to mind about your business. After you've done this, go back a day or two later and go through your li

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t and really try to analyze if each word really reflects what your business is about. You'll must likely find that you'll be able to discard a majority of them as either not being descriptive enough or being too general a term. T

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he reality is, when it comes to keywords, more is not necessarily better.

One approach that some advocate with PPC advertising is to generate as large a list of keywords as possible with the idea that like dollar cost advertisin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, some keywords will cost you much less, therefore bringing down your average cost of keywords. The problem with this approach is that many of the keywords that you use are so general in nature that you wind up wasting a good bit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of money on words that have no relation to your site. While using a word like 'music' will get you a lot of traffic, the word is so vague that it becomes practically worthless. Using a term like 'Oldies Music' is much better but

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

still somewhat vague. A term such as '50's Oldies Music' is getting closer to what the site is about. The point is, you really need to use keywords that describe your business, not just some aspect of it.

It should also be menti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ned that sometimes a website lends itself to many general terms such as 'business', 'home business', 'work at home', etc. Usually the cost of these types of keywords reside in the high rent district since there's so many people b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dding for these words. Unless you have a large advertising budget you might find it more effective to search for words that aren't quite as popular and cost less. Having said that, a keyword is only expensive if it's costing you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

much more than you're earning with it. A keyword that costs $2 each could possibly bring you back $5 in business, only time and analysis will tell. Unfortunately, most of us don't have the advertising budget to try and figure thi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

out.

Pay Per Click advertising can be an excellent way to grow your business. What could be simpler then to sit down, come up with a list of keywords that describe your business or product, list them with one of the PPC's and i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

stantly start to receive an endless flow of prospects and business. While there are many factors that determines success, using the right keywords is one of the 'keys' that opens the door to success with Pay Per Click advertising

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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