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Main Subject - What Is Google Pay-Per-Action?
In Case you didn't know, Google is in a Beta phase for a new PPC program they are calling
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
>Pay-per-action. In my opinion, this program (if implemented with the ppc advertisers in mind) could help
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
advertisers with smaller advertising budgets to maximize their ppc advertising plans.
The idea is that you won't
The idea is that you won't
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
have to pay simply for clicks like in the current and traditional Google Adwords program, but only pay based on a certain action th
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t a visitor took while researching the product or service that you have ad placements for on Google Adwords.
"
2. Publishers display your ads.
Learn More dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
"
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
rong>Pay-per-action ads complement your current campaigns by providing a new pricing model that extends your reach and all
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ws you to pay only when a defined action is completed on your site."
So what the expected result could be for many enrolled advert
So what the expected result could be for many enrolled advert
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
isers in Google Adwords , is another way to enhance your PPC campaign, but for many also a way to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
budget their PPC campaigns by only paying when someone completes an actual sale on your website or blog for instan
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ce.
Here's how Google is presenting it.
1. You create ads, define actions & track conversions.
Learn More:
Here's how Google is presenting it.
1. You create ads, define actions & track conversions.
Learn More:
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
a target="_new"href="http://adwords.Google.com/support/bin/answer.py?answer=61449#campaign">Define actions & track conversions
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
2. Publishers display your ads.
Learn More dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
>Publishers display your ads
3. You pay only for completed actions.
Learn More: cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
3. You pay only for completed actions.
Learn More: cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
le.com/support/bin/answer.py?answer=61449">Pay only for completed actions
Types of actions so far can include:
1. Leads
Types of actions so far can include:
1. Leads
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
>
2. Sign-ups
3. Site Interactions/Page Views
4. Sales (Always the same Value)
5. Sales (As % of sale with many dif
3. Site Interactions/Page Views
4. Sales (Always the same Value)
5. Sales (As % of sale with many dif
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ferent values)
6. Other
You can also sign up for the Pay-per-action Beta Test to be considered for beta test
6. Other
You can also sign up for the Pay-per-action Beta Test to be considered for beta test
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ng if you are located in the United States at this link:
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
eraction">Be considered for beta testing
Like many of you, I will be waiting to see how this program develops and performs for
Like many of you, I will be waiting to see how this program develops and performs for
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the smaller PPC budget considering I have paid in the realm of $1.80 for a single click using Google Adwords when
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
I'd be more willing to pay that for a sale and limit the cost of clicks on my ad to more reasonable rate-per-click
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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