Main Subject - Internet and Businesses Online

Pay Per Click advertising is easy. An ad takes seconds to write, and shortly thereafter you'll get targeted traffic to your Web

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

site for pennies. True?

If you have experience with PPC, you know that this scenario is mere fantasy. You can spend money fas

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er with PPC than you can at the race track, and you get better odds at the track too.

Don't throw money away with PPC. A PPC c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mpaign needs preparation. Here's a step by step process to follow to ensure that you don't throw your money away.

1. D

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cide What You're Selling

In a PPC ad, you've got just three lines to attract surfers. Make those three lines count. E

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sure that what you're selling is in the ad. If it's a pricey product or service, put the price in the ad. You don't want traffi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

- you want people who are ready to buy.

2. Choose Your Buyers - Your Target Audience

Who wants what you're

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

selling? Why do they want it? What words will they type into a search engine to find you?

Write down who they are, what they w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nt, and the keywords they use. You'll need the keywords in the next step.

3. Choose Your Keywords

Choose you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

keywords carefully. You want to get your prospects as late in the sales cycle as you can, when they're ready to buy. Your keyw

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rds need to reflect that. Include words like "Buy", "Purchase" and "Get".

4. Get Your Landing Page Right - Are Your Ke

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

words On Your Landing Page?

Your keywords must be on your landing page. This means that you need to create landing pa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es that give your prospects exactly what your ads say they will. This is "relevancy", as the search engines understand it. Sinc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

search engines are just software, they can only work with the words which are in your ad, and on your landing page.

If your p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

age is relevant, the search engines will reward you - you'll pay less for your ads, AND your conversion rates will go up. Yes,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou'll get fewer clicks, but you'll improve your results.

5. Write Your Pay Per Click Ads

Once you've written

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your landing page, now it's time to write your ads. Remember - relevancy is everything. The keywords in your ads must match the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

keywords on your landing page.

6. Monitor Your Campaign

Finally, keep a close eye on your campaigns - this i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

vital. By monitoring your campaigns, you'll know which landing pages and ads are converting best for you. Remove ads which hav

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lower CTRs and conversions.

So there you have it - a step by step process to help you to get the most from your PPC campaigns

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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