Main Subject - Internet and Businesses Online

Knowing how to create an effective landing page is essential if your targeted customers are to be converted into actual buyers. In the previous article I looked at how yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u should use multiple highly targeted landing pages to reach your customers at the right stage of the buying cycle. In this article I’ll look at what makes up an effectiv

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

landing page.

Let’s first look at the purpose of a landing page. A landing page’s main purpose is to compel the reader to take some form of action, to visit a merchant’

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

page, or to sign up for a report or newsletter. If you are the merchant it will be to make a purchase. Ideally this action should be taken as quickly as possible.

A

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ompelling and Relevant Headline

Here is an example of a headline from a landing page in the ’make money online’ niche:-

“Do you really want to Make Money Online? I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ean REALLY...Are you fed up with all the Scams out there?..Sick of being promised a pot full of EASY money?..If the answer is YES...READ ON!”

Enclose the quote in italic

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and bold it up in red font colour. In this case the headline compels the reader to ‘READ ON’ with a view to signing up to a free report.

The headline should be entirely

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

relevant to the ad the searcher clicked on to get to it. So if the searcher types in ‘german sausage making guide’ that phrase must be in the headline. NOT ‘italian sausa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e making guide’

A Clear Exit to Your Merchant

It is my view that you should have only one product being promoted on each landing page. A clear link and exit to y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur merchant should be prominently displayed immediately below the headline. “Get The Top German Sausage Making Guide Here Now!” would also be a hyperlink to the merchant

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

age.

Into Action

Use ‘call to action’ phrases telling the reader what to do in order to receive whatever you are promoting e.g. "Buy Here!", "buy now, limited of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er!" or "sign up now!"

No Other Distractions

Avoid any distractions to other areas of your site or the web. Never use AdSense ads and be very careful with images

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

It can be the case that an attractive image, particularly a face, actually prevents the reader from reading your sales copy.

Short Punchy Text – Use Bullet Points
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Use short, punchy phrases and break them up into easy to read bullet points. Answer any questions your reader may have before they take action. Ask questions yourself a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d then provide the answers.

Bonuses

If you are offering a bonus make sure it is clear what it is and how to get it. Are there any time limits on the bonus. It ma
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
be a good idea to set a time limit, as this in itself, is a call to action.

Opt-ins

Don’t miss an opportunity to capture leads. It may be that that is the purpo
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
e of the landing page. If that is not its primary purpose, capture a lead anyway. Use a free bonus to do this. There could be opportunities to sell to the customer via a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ist series.

Tracking

Always track what percentage of your readers exit to your merchant pages or opt-in to your lists. You should aim for 50+% for the former and
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
30+% for the latter. There are many tools on the market that allow you to do this.

Landing Pages and Web 2.0

An audio link is a very effective way to ‘replace’ l
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ng text sales copy but even more effective is video. The use of video is becoming more common place and in my view will eventually replace long text sales copy altogether

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - How to Create an Effective Landing Page

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