Main Subject - Internet and Businesses Online

Pay-per-click advertising (PPC) has become a vastly popular way for online businesses to generate traffic to their website. PPC are ads that show up as sponsored links in the top three to four spots and along the right-hand side of the se

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

arch engine page. An advertiser pays the search engine company every time a searcher clicks on their ad.

There are approximately 3,600 different search engines listed, with three main high-traffic search engines making up 75% of the sea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rches worldwide; Google (47.4%), Yahoo (16%), MSN (11.5%). With these three main search engines there are many affiliate search engines that reproduce the same search results.

Googles Affiliates

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

i>CompuServe

Netscape

Ask.com

AT&T Worldnet

Earthlink

Excite

Yahoo Affiliates

Infospace
AltaVista
CNN.com
Disney.com

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

MSN Affiliates

MSN Only

Ranking high with PPC in a given keyword is based on how much you are willing to pay per click versus your competing advertisers. The more competitive the keyword the higher the cos

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

per click to rank high.

Setting up an Account – To set up an advertising account with the three top search engines, go to the following addresses:

Google: ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nk">http://www.google.com/intl/en/ads/

Yahoo: http://searchmarketing.yahoo.com/

MSN: easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ank">http://advertising.microsoft.com/microsoft-adcenter?s_int=277

Tips for a successful PPC Campaign

Your Ad – For your ad copy, you are allowed a title line and two lines of advertis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng text under the title. Put a lot of thought into your word selection and positioning. Remember, you are competing with other advertisers doing the same thing. You should experiment with a lot of different ads, determining which ones b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ring you more converting traffic. Your ad should include the keyword or phrase that people are searching on. The search engine bolds those keywords in your ad, thus drawing more attention.

Landing Page – This is t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e page that people will land on when they click your ad. This page could be your home page. The page needs to be very sales oriented and allow the visitor to find what they are looking for and contact you.

Keywords
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
g> – It is important to use as many relevant keywords and phrases which relate to your product or service. Try not to use keywords that are not relevant. It will just end up costing you money with no results.

Types of Key

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

words – There are three different ways of listing your keywords:
Broad Match Keywords. That means that anytime that keyword or phrase is typed into a search phrase in any order, it will pull up your ad.
Phrase Mat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h Keywords – By putting quotation marks around your keyword phrase it will only pull up your ad if the phrase is typed in exactly as it is within the quotation marks.
Exact Match Keywords – If you surround your keywords in brackets

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

[], your ads will appear when a searcher types in the exact bracketed phrase.
Negative Keywords – You can list negative keywords that you do not want your ad to appear under.
For more information on Keyword tips

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you can go to: https://adwords.google.com/support/bin/answer.py?answer=6100&topic=78

Ad Positioning – You’ll want

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to experiment with the ranking of your ads with various keywords. You might think that being in the 1st position is what you would want every time. That can be an expensive assumption. The 1st position will almost always get the "auto

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

clickers." That means that people will automatically click on it, even if it is not what they are looking for. So you’ll end up paying for a lot of irrelevant clicks. Positions 3 and 4 are usually good places, and sometimes even 5 throu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h 8 is good. Keep in mind that if you are in the top 4 places, your ad will also show with the search engine's extended network of search engines, so you’ll get more exposure. It is important to play around with different rankings for di

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

fferent keywords to determine the optimum rank for conversions.
Keyword Clean Up – You’ll want to review the performance of your keywords and delete those keywords that are not producing results over time.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Main Subject - Paid-Per-Click (PPC) Advertising

Related Articles: