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I see comments from frustrated list owners all of the time. They get frustrated because they have started discussion lists where no discussions take place... sure, they have s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ubscribers, but discussions are scarce. Out of frustration, these list owners invariably throw their hands up and walk away from their lists.

If you are one of these discussi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on list owners, then this article is for you.

I have been managing discussion lists on the net for nearly two years.

Truth is, the average list has 28 MEMBERS. And, chances

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

are 24 of the lists' members are LURKERS. Lurkers are those who are members, but never post a single question or comment to the list. Every list has them. Yet, most list o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ners are frustrated by the lurkers. They would like to see discussions on their lists, so that they may be educated the same as the lurker.

I have one list that is a discus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sion type technical support list. I have 140 members on that list and 120 of them are only lurkers. This list is set up for the lurkers who have computer problems to ask t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

heir questions, and the professionals answer the questions. Many of the lurkers find this an interesting and educational forum in which they only participate when they have

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

questions.

This list will go often times for up to 8 weeks without a single question being posted, and then pow, ten questions in two days.

If you are interested in explo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing this list, then please visit: http://groups.yahoo.com/group/WindStorm to get the details.

Most discussion lists top out in membership around 150 members. There are of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

course exceptions to this rule, but more often than not, a discussion list will hold between 20 and 150 members.

Lurkers are actually really good for a list. They lurk beh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ind the scenes learning from those of us who are the BABBLERS.

People want to learn, that is why they are lurking on your list in the first place. Lurkers are the learning

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

population on the web, while the babblers are the teachers on the web.

If you are a babbler, then this is your chance to become known. If you are in business on the web, and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou are a babbler, your business will eventually benefit from this fact. By being a teacher, you are lifting yourself up on a pedestal that few people want to be on. You are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lifting yourself into a position of trust and respect.

The lurkers on your list will begin to trust and respect your point of view. When they are ready to purchase what it is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that you sell, the lurkers are more likely to buy from you as opposed to buying from a stranger. Even on the web, people tend to buy from only those whom they trust.

As a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

discussion list owner, it is very important to remember that there are 3 types of people subscribed to your list. First there are MEMBERS. Out of the list of MEMBERS, you wil

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

discover the other two types of people subscribed to your list, LURKERS and BABBLERS.

The BABBLERS will keep your list active, and the LURKERS will remain to give the BABB

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

LERS a steady audience.

If you would like more BABBLERS on your list to keep things interesting for you too, then you need to get your subscriber base up. No matter which lis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t I own, moderate, or subscribe to, it seems that no more than 17% of the membership base are BABBLERS. And the remaining 83% are LURKERS.

That is the reality of life on the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Internet. So, don't despair or disparage your lurkers. They are your lifeblood. Treat them as such, and they will treat you well without typing a single keystroke to the list

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is important for all of us involved with affiliate and internet marketing to keep up to date with those techniques that are proving to be highly successful. However, no amount of audio, video, flash intros or any other marketing trend that may come along will give you the results you are looking for unless you get the basics right. Get the basics right, then you can look at different ways to complement a site that is already working for you. Part 1

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Main Subject - LURKERS and BABBLERS and the Make-Up of Your Subscriber Base

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