Main Subject - Internet and Businesses Online

If you publish a regular newsletter, you know that it’s a great way to keep in touch and develop relationships with client

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s and prospects. My clients tell me that once they have started sending out an ezine, one of their biggest challenges is h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ow to grow their list.

A large list can keep your business consistently full with clients. Here are six key ways to promo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e your ezine and build your subscriber base:

1. Send a Sample Copy

Send a sample copy to everyone in your databas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e - clients, colleagues, and friends. Send out your first, or best, issue announcing your new ezine, and invite them to si

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

gn up. Due to SPAM regulations, it’s not a good idea to sign anyone up without their permission.

2. Sign-up Form

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ave a prominent sign-up form near the top of your home page, and have a sign-up box on every page of your web site. People

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

can enter into your web site at any page, so you want to capture them no matter where they land.

3. Signature Line
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
b>

Promote your ezine in your signature line. Have a simple description of your newsletter and the benefit to readers in
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he email signature line at the bottom of all your emails. Include a *call to action* to subscribe to your ezine with a hot
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
link that allows people to sign up directly.

4. Archive Back Issues

Offer a sample issue, or archive back issue
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
s at your web site. Many people want to see what they’ll be getting before they sign up. They want to see your writing sty
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
e and to know there will be value to them in subscribing. You might also have a sample issue available by autoresponder.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
5. Tell a Friend

Encourage people to pass the word. Have a note in your ezine letting your readers know that you’r
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e building your subscriber list. Ask them to pass it along to friends and colleagues who might be interested in your topic
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Provide an easy way for people who receive your ezine this way to sign up.

6. Business Cards

Tell people about y
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
our ezine on the front or back of your business cards. Let them know why and how they should subscribe. That way, everyone
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
you meet can be potential subscriber.

If you’re not currently doing all of the above to promote your ezine, commit to do
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ng at least one thing this week to expand your subscriber base and the reach of your newsletter.

~~~~~~~~~~~~~~~~~~~~~~~~
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
~~~~~~~~~~~

Copyright 2006 by Jan Marie Dore. www.janmariedore.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Six Key Ways to Promote Your Ezine & Grow Your List

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